International Digital Marketing Resources Library

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prophet.com

How to Localize Your Brand Name for the Chinese Market

Choosing a name can make or break any brand experience. And as organizations look to expand globally, considering how your name comes to life in new markets—what it means, how it’s pronounced, and what it evokes—is key to connecting with new...

vengaglobal.com

How to Launch a Successful Campaign to Multiple Markets

Putting together a global campaign can seem like a daunting challenge. Being responsible for an effective campaign for markets which may be outside of your expertise, experience, and therefore your comfort zone, can put real pressure on marketing teams and...

theculturemastery.com

Talking about cross-cultural business with The Worldly Marketer

Doing business across cultures comes with many challenges, one of them being able to communicate in foreign languages. As more and more people prefer to consume product and service information in their native tongue, it is becoming increasingly relevant to...

searchlaboratory.com

Improving online visibility in new markets: translation and SEO

Getting the “language of your business” right is vital for search engine rankings and paid search quality scores. It is also the key to gaining the visibility and establishing the trust needed to be able to compete with local businesses...

knowledge.insead.edu

Keeping Brands Strong When Going Global

Scaling a local brand into a regional or global powerhouse is one of the most difficult challenges many organisations face. Corporate history is littered with expansion attempts which failed to survive the complexities and competitiveness of global markets. But it...

globallyspeakingradio.com

Podcast: Top Localization Do's and Dont's

Renato and Michael share their opinions on the three top things localization professionals must and must not do to deliver optimum results. And value.

idmspot.com

Social Media Accounts Localization of Forbes Global 2000 Companies

How the world's biggest companies by Forbes magazine are doing their social media localization.

conductor.com

Localization Strategy for Content Localization & Marketing

If you want to go global with your digital marketing, you’re going to need a localization strategy. And chances are, you and your team are gearing up for the jump — almost two-thirds of global marketers have plans to expand into new...

joinville.se

5 Things You Should Know About Multicultural Marketing

Marketing to migrants living in a new country has many names - multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just...

info.moravia.com

Five Keys to Breaking Into African Markets

Breaking into an emerging market isn’t easy. And Africa isn’t like other emerging markets. The continent is made up of 54 countries with over 2,000 languages (but only 12 of them are ‘official’) and has a population approaching two billion...

blog.globalizationpartners.com

The Internet in Brazil Today: 5 Quick Facts

It is important to understand the challenges in other markets to take advantage of the opportunities. In the case of Brazil, it possesses a great opportunity for companies to succeed in ecommerce, but you must understand how Brazilians prefer to...

m-brain.com

Market Intelligence Trends 2020

Global Intelligence Alliance (GIA) conducted the Market Intelligence Trends 2020 survey to ask market intelligence professionals around the world for their opinion regarding how market intelligence will develop before the end of the decade. Besides showcasing insightful findings, this paper...

blog.wlt.com

Lost in Transcreation

When it comes to symbols, the smile reigns supreme. Its one connotation — happiness — is undisputed the world over. Yet despite the smile’s universal appeal, research suggests that culture affects our perceptions of it in unexpected ways.

...

raymondhopkins.net

Want To Address Foreign Market Risk in Global Sales? Here’s How!

The risks identified are some of the challenges, you and your firm need to address to make sure the viability of your firm’s entrance and continued success in the global marketplace. Expanding the management and practice of risk management in...

vocalinkglobal.com

Speed … the Ultimate Competitive Advantage (Part 2: Global Marketing)

An amazing brand, product or service often won’t yield the returns you desire without an equally amazing global marketing campaign. You have more control than you might think on how quickly you can take a marketing campaign global.

Here are four...

24hourtranslation.com

Expanding Marketing Reach Internationally

For companies entering overseas markets, communicating in different languages to different cultures can be challenging. When expanding marketing reach internationally, marketers must consider demographic, geographic, linguistic, technological, economic, political and legal differences that can influence communication and marketing strategies. Among...

globalmarketingprofessor.com

Tesla's International Expansion Strategy

While a majority of Tesla’s revenues are generated in the United States (up to 60% in 2016, according to Thomson Reuters), its domestic market, the company has renewed efforts to expand internationally, aiming to tap a rising transnational demand for...

capitatranslationinterpreting.com

8 steps to successful website localisation

In the digital age, websites are the shop front of your business and it’s likely that your marketing and digital team has put a lot of time, effort and resources into your company website. So, if you’re thinking about reaching new, international...

languageconnect.net

How to keep your brand and products relevant when expanding overseas

Taking a brand global is a big challenge for any business, but it will prove particularly difficult if you have not prepared for the move by researching your new markets and planning your strategy accordingly.

If your brand, messaging, imagery, product...

blog.globalizationpartners.com

Software Translation, Software Localization and Software Internationalization

Many people new to translation are confused by the terms "translation," "internationalization" and "localization." Although each term describes a distinct process for multilingual software projects, "translation" and "localization" are often used almost interchangeably. This blog clears up the mystery around...

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