International Digital Marketing Resources Library

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content.lionbridge.com

The 8 Essential Website Translation and Localization Best Practices

A number of the companies profiled in this report have supported localized websites for more than a decade. Over these years, a number of website translation best practices have emerged — best practices that every company can benefit from adopting...

summalinguae.com

Transcreation – use the right words to woo your audience

“Content is king” is a mantra repeated by everyone dealing with marketing. Content marketing is nowadays the best lead generating strategy (see the statistics below) so marketing teams all around the world put much effort in creating good stories. Stories...

codedesign.org

How Translating Your Website Content Can Grow Your Online Customers

In the world of SEO and marketing, it’s important to remember that your native language does not reach all demographics. It may be that you are a large corporation operating on a global scale or a small business in a...

theegg.com

Debunking the Korean Search Engine Market Share in 2017

Various sites quote different (some very contrasting) search engine market share figures and the South Korean market is no exception. In this article, we reveal why you should be more careful and selective whenever you encounter search engine market share...

knowledge.insead.edu

The World’s Most Innovative Countries, 2018

With a predicted 10 billion people by 2040, our planet will need up to 30 percent more energy than today. While we need to generate more energy, we also need to do it in a way that will not damage...

bizfluent.com

Importance of International Marketing Strategy

U.S.companies have taken notice of the accelerating economic growth in countries across the globe and have put a high priority on profiting from these growth trends. International marketing requires thorough market research because customer needs and preferences can be quite...

portent.com

Speak your Customers’ Language – The Importance of Localizing International Content

Expanding to a foreign market is incredibly complicated. We’re only scratching the surface of the cross-cultural marketing considerations here, and there are a huge number of fundamental marketing challenges from core positioning to brand or line extensions that you’ll need to work...

coredna.com

8 Things You Must Remember When Scaling An eCommerce Business Globally

Expanding business operations into other countries isn’t as easy as flipping a switch or tweaking the audience demographics for your marketing funnels.

Exchanging goods or services for money across country lines comes with a host of regulatory measures and technical considerations...

a1qa.com

Internationalization and Localization Testing: Most Common Types of Defects

Here are the most common defects that QA specialists face while testing the internationalization readiness and quality of localization.

translatorstudio.co.uk

How SEO Translators Can Help You Get More Website Traffic

In a globalised world, there is an ever-greater need for communication. It goes without saying that expanding into new markets can bring new customers. How can your brand reach those lucrative new markets? SEO translators are the solution you need.

...

blog-english.jrlanguage.com

What You Should Know About Marketing Translations

You’ve found incredible business success in your local market. Now you’re ready to take your product to the world. You’ve already done your market research. You know which countries are a good market of the products and services that you have...

marketingdonut.co.uk

Ten ways to improve your international marketing strategy

"Made in Britain" is a symbol of quality around the world, so making the most of it should be part and parcel of your marketing campaign if you are promoting your goods and services overseas. Here is explained how to...

upwork.com

Key Challenges Faced in Developing Multilingual Mobile Apps

When talking about business across the globe, one factor that plays a vital role in the business growth is language. As you are already familiar with the fact that not every person on Earth has English as his native language...

ulatus.com

Taming the Giant: How to Succeed in Japan?

Foreign companies entering the Japanese market may assume that leveraging their existing business model and brand identity would be enough to succeed. The world’s third-largest economy with a GDP equivalent of that of India and Brazil combined is an enticing...

linkedin.com

A Slogan Transcreation Example and How It Affects Pricing

This article will give you a simple slogan transcreation example. The time involved in translating the slogan shows why this sort of work needs to be priced per hour.

enveritasgroup.com

Breaking Down Cultural Barriers in Global Content Marketing

With globalization expanding rapidly in the last decade, companies cannot be complacent with simply doing business in one country. Companies worldwide need to find a way to break through the cultural barriers that stand between them and an expanded market. Reaching markets...

ecinnovations.com

Things Developers Must Know about Agile Localization

Nowadays, it’s risky to do globalization through a “final version,” followed by a “one time” translation, and an additional “after-sale” service. This is especially true for game and software localization, as developers or publishers need the updated content translated as soon...

cmswire.com

How Cultural Differences Impact Customer Experience

When analyzing foreign markets, it’s worth considering various cultural aspects, e.g. everyday communication, internet usage, marketing and advertising, ecommerce trust, seasonal sales potential or even color perception.

educba.com

10 Awesome Global Marketing Strategies for Companies

Global Marketing Strategies – ‘Think globally, act locally’ is a popular strategy that is becoming more and more relevant in a globalized world where there are no boundaries when it comes to movement of goods and global marketing services. Now it has...

asianabsolute.co.uk

Creative Translation: What is Transcreation and Why Do Brands Need It?

When you target a completely new foreign audience, will a direct translation of your domestic marketing campaign get you the most effective result? Or will it completely miss the mark?

Businesses which want to market their products and services to new...

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