International Digital Marketing Resources Library

The main point is that considering an ecommerce website is a great option for the growth of your company. Even when starting a business, adding online shopping is a good choice, but there are various challenges that you may have...

Are you considering an international expansion for your company? Listening to business leaders who have been there and done that may help.

In some countries, there is only one official language. In others, there are several, and in a few, there is no official language at all – and this is what interests us. What impact does not having an official language have on a nation...

While local marketing is effective, international marketing has its proper place in the scheme of things. For instance, it opens up additional doors for your business on the world stage and creates numerous opportunities by expanding market share and customer...

Globalization is the key to accelerating the growth and development of your business and enhancing your revenues overnight. All companies start out small and it takes consistent efforts on the part of the creators (founders) to take their business beyond...

Clearly, smartphones are significant to our everyday life and actually making and receiving calls is only a minor function of our phone. Instant messaging, Email, GPS and web surfing are all important features of our smartphone that we most likely...

It’s always a good idea to check whether your name, logo, or tagline means something different in the regions where you’re expanding. Otherwise these blunders can cause brands a lot of harm. We’ve gathered a list of marketing blunders made by some...

Being a small business doesn’t mean you have to think small. Technology makes it possible for many small businesses to expand globally. Would it work for your business? Here are some reasons to consider going global and some steps to take...

Why is writing for localization necessary? Accuracy and clarity of the message are both of great concern when translating document and website content. A good way to help achieve those goals is writing the source material while being mindful that it...

In our fast-paced society, new products and features are expected to become available instantly. Our customers demand and deserve it. Gone are the days when 1-2-year cycles are acceptable. And because of this, many software companies have changed their development...

Social media communication is an essential part of global business. Companies operating on multiple continents will often have local social media accounts too, ensuring that relevant content is delivered to each market. Managing so many accounts across countries, languages and...

For companies going global, it is critical to possess all the information needed before planning the business expansion. Research is critical to understand the target market. Localizing your website, your content, business and product information involves huge investment so you...

The digital revolution has made it possible for small businesses to expand their reach beyond the domestic market and to tap into a segment of the international audience that is interested in their products and services. In fact, a global...

Transcreation offers an in-depth, creative spin for branding, marketing and publicity content whether online or in print. Industry-specialisation transcreation experts understand the cultural nuances that fall short in literal translation. They understand the source copywriter’s intended purpose and know how...

In addition to Google, Yandex and Baidu are two search engines you need to focus on if you want to reach a truly global audience. With Yandex, Russia’s primary search engine, you typically need to adapt your website. With China’s...

Businesses need marketing copy to be persuasive, so they can sell their products. How can copywriting skills improve marketing translation services?

IF YOU THINK YOU KNOW FRENCH – THINK AGAIN!

from The Story of French by Julie Barlow and Jean-Benoît Nadeau

It's no surprise that most localization outsourcers pursue economies of scale to drive cash savings. One way is to give vendors more work and look for discounts, but long term, this can backfire when it has a negative impact on...

In many cases, the branding of a company or organization may need to go through certain visual refinements or overhauls, depending on the culture of a particular marketplace. In this blog are examined the complex topic of graphic design changes...

Marketers know the importance of understanding current trends and being able to separate effective tactics from trendy buzzwords. What about translation and localization? You might be wondering just how vital these are and how top marketers are integrating them into...