International Digital Marketing Resources Library

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xplanation.com

Translating content through the cultural lens

There is a great deal at stake when translating, as much can be lost when it is not done correctly. When you try to reach global audiences, it is very important to take into account not only the language itself...

translatorstudio.co.uk

What’s the Difference Between Translation and Transcreation?

If you’re wondering about difference between translation and transcreation then you’re not alone. Knowing what your translator means when they use these terms will help you make sure you order the right service to get the results you need. This...

firmex.com

Seven epic fails by businesses that tried expanding into foreign markets

When building out international operations it’s a delicate balance of timing and understanding the cultural nuances. Get it wrong, and it may cost you more than a little humiliation and a pile of cash. History has shown that good ideas fail all the time, and when...

ulatus.com

6 Reasons You Should Localize Content for the Indian Market

The Republic of India is considered one of the possible emerging superpowers of our time. Its economy is one of the fastest growing on the planet, with a GDP rate of 7.3% in 2015. This, among other factors—demographics, location, global...

xplanation.com

Google Translate: how content translated automatically can have a negative impact on SEO ranking

Are you planning to translate your website content into another language? Free translation tools like Google Translate are attractive and easy to use but may not be the best option. It would be wise not to rely on them if...

cmswire.com

Content Translation Wins Customer's Hearts and Minds

Building brand loyalty is more than making a sale, it’s about establishing a relationship. Companies not only have to offer products and services that customers value, but also have to build loyalty and trust in their brand.

Inbound customers may start...

businessstudynotes.com

10 – Basic Global Marketing Concepts

Getting your feet wet with the basics of the global marketing concepts is a lot better than “diving” in the center of it right from the start and facing problems and confusions at every step. Since, we know that like...

vengaglobal.com

How Transcreation And Creative Adaptation Help Build Locally Relevant Global Campaigns

When Coca-Cola unveiled its new global campaign, all eyes were on how the internationally iconic brand would go about consolidating all of its products under one worldwide umbrella. Coke’s new tagline – “Taste the Feeling” – aims at providing a...

asianabsolute.co.uk

Do You Know the Differences Between British and American English?

Although they speak the same language, Americans and Brits can often have vocabularies which are different enough to cause serious confusion. Some of these are so well known that they’ve almost become clichés. 

blog-english.jrlanguage.com

Marketing Translation vs Transcreation: What You Need To Know

As businesses set the objective to reach more customers across borders, we witness the rise in demands for marketing translation and transcreation. Especially from B2B communities, life sciences, tourism, and hospitality. But what are marketing translation and transcreation? How are they different or similar?

...

targetmarketingmag.com

Global Virtual Marketplaces, Social May Be Keys to Online Marketing Success

Because in many markets, localized corporate websites aren’t the first place these customers visit to make purchases. They’re far more likely to shop on third-party virtual marketplaces, such as China’s Tmall, or in regional social media channels.

...

ulatus.com

Why Translate Into Portuguese

There are many obvious reasons a person or business would translate materials into a foreign language. The most obvious reason is that it is a requirement for business or education. If you are studying in China, you will need many...

globalmarketingtoday.wordpress.com

McDonald’s in Great Britain

This real world example supports how global marketing topics and issues are affecting businesses every day. The following information has been summarized from a case study included in the textbook International Marketing, 14th Edition, by Philip R. Catera, Mary C. Gill and...

edito.kompass.com

Want to Grow Globally? Check Out These Tips for International B2B Expansion

Going international is a huge step for any business, and it’s a step you need to take with caution. With the right strategy and the right product or service, you can grow globally and actualize your vision. If you’re considering international...

lingoport.com

i18n Quick Planning Guide

Internationalization (i18n) is the process of preparing software so that it can support local languages and cultural settings. Let’s say you land a new contract with a company in Japan, or your management team is looking to make an aggressive...

blog.globalizationpartners.com

How to Use Social Media for Business: China

The number of internet users in China has now grown to more than 770 million. It is estimated that in 2018, approximately 600 million of them will be active on social media with more than 40% of their time online...

businessstudynotes.com

Types and Tools for International Marketing Strategies

The International market is entirely different from the local market where you just have to take care of a few things like price and quality. But the moment when you get your product out in front of the whole world...

croud.com

Going Global: Top Tips for SMEs Selling Overseas

Over the last few weeks, we’ve been exploring the challenges, expectations and experiences of Britain’s top SME exporters as part of our Going Global series. Part four led us into a deep dive on the challenges and opportunities faced when marketing on...

asianentrepreneur.org

Pros & Cons of Competing in International Markets

Fueled by globalization, international business has become a huge segment of the world’s overall economic activity. Amazingly, current projections suggest that, within a few years, the total dollar value of trade across national borders will be greater than the total...

webinterpret.com

How to prepare your online store for global sales

According to Econsultancy, 45% of global shoppers buy goods from overseas stores. If you don’t sell your items on foreign markets, start now. 

Millions of international buyers may be within your reach, but before you start attracting them to your online shop, think...

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