International Digital Marketing Resources Library

In an era where one misstep can lead your brand spiraling down a slippery slope, brands that truly value and embrace diversity are the ones that will thrive in a multicultural United States. To be clear, it’s not just about...

Before you take first steps to take your business overseas it’s worth looking at the initial triggers or signs that you have the potential to grow your business internationally and this is not as straightforward as it may sound.

Terms like translation, localization and transcreation float around, but what does each mean and how are they different? Understanding the difference will help you know which service should you be asking for when, for example, you just need to have...

As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking...

When planning an international digital marketing campaign, optimising the website is only one piece of the puzzle.  From an SEO perspective, a site that has only been translated will have significantly lower organic visibility compared to the original site’s domain...

Many small businesses have already claimed a stake in these high-potential overseas markets — and with an airtight entry plan, you can can be among them. Whether you’re selling hand-crocheted winter beanies or 1-on-1 investment advice, if you’re a small...

Marketing your website overseas is different than marketing domestically. All the hard work to improve your domestic site’s SEO won’t necessarily convert the same with a simple translation of articles. Essentially, international SEO takes you back to the basics in...

Having a marketing campaign translated into different languages is a great way to reach audiences who may not be well versed with the primary language of your campaign. However, choosing the right languages to translate your campaign into can be quite challenging...

Even though there are many systems out there but the choice, among those that which one is going to work out for you, depends entirely on your promotional strategies and the flexibility of your brand from getting affected by any...

Spend any time on the Internet and you’re bound to come across Spanish-language content, ads highlighting Hispanic Heritage Month, and recipes for traditional Latin American dishes. As the US Hispanic market grows (Hispanics are now the largest US minority group...

When looking at expanding to a new international market, there are some fundamental questions that you need to address. Is it the right market? Do you have access to local expertise? How would you need to adapt your product or...

Marketing is vital for Coke to maintain its competitiveness. Marketing and advertising are designed to make customers brand loyal while nourishes consumer awareness. This helps with maintaining the long-term growth. With regard to Coke’s localization strategy, Coke made sure that...

In this post we take a look at the myriad languages spoken in the United States and focus in detail on Chicago to find local factors which provide insights into the development of the language mix nationally.

According to statistics from Ethnologue...

Among its many explicitly stated goals is an emphasis on localization, with up to 70% of content and core components produced domestically by 2025. That means more and more high-tech products will be designed and manufactured within China. As the Chinese government...

Fair & Lovely is a branded product of Hindustan Lever Ltd. (HLL), and is positioned as a cosmetic cream that lightens skin color. Fair & Lovely is the top-selling skin lightning cream in India, followed by CavinKare’s Fairever brand. Until...

Many companies have the want and need to expand overseas; however many fear the potential language and cultural challenges that can arise. Thankfully there are proven tips and tricks that can be used to address these concerns. Read on to...

To successfully maintain all your global websites, here are some simple steps to ensure the continued success of your localized websites and apps.

In order to stay relevant in an international market, e-commerce brands must be ready and willing to change to reach global customer segments on a personal level. Going global is not easy and there is plenty of room for error...

Launching a global brand is a risky move, especially if it is made in haste. Therefore, if you are considering taking your brand to the international level, there are some things you need to understand first. Let’s talk about four critical...

Videos are one of the most popular forms of media that consumers view around the world. Companies have used video hosting platforms like YouTube to push content to audiences of these platforms. YouTube processes more than 3 billion searches a month...