International Digital Marketing Resources Library

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textunited.com

Images and Localization: What Should You Know

They say that a picture is worth a thousand words. It is true! Apart from the written content, the images are the most powerful elements on your website that influence how visitors will perceive your brand. In the era of...

textappeal.com

10 Reasons Why You Should Translate Your Website

Content production takes tremendous strategy, effort, and analysis. Crafting blogs, infographics, image quotes, and related materials that garner attention, educates, and convinces consumers takes serious finesse. You also have to ensure that articles and social posts are more effective than...

mediapost.com

Expanding Globally? Localized Omnichannel Is Crucial For Success

To be successful in an omnichannel world, you must ensure global customers can find your brand—and keep that brand top of mind. This means offering them authentic, localized multichannel content where they live, work and play.

soranews24.com

The only McDonald’s in the world where the golden arches aren’t golden

Everyone knows the famous golden arches of McDonald’s. Wherever you go in the world, you can be sure you’ll spot that big yellow M, calling out to you with promises of juicy burgers, greasy fries, and gallons of soda pop.

But...

blog.globalizationpartners.com

Top Tips for Translating Hotel Websites into Arabic

A website is the online gateway to your property and it is where travelers should be able to find the information they want in their native language. When attracting Arabic-speaking audiences, a well-translated hotel website can drive online sales. Therefore...

multilingual.com

Localization and Mobile in Asia

It’s happened: the most populous country in the world has almost reached peak smartphone saturation among internet users. “According to the China Internet Network Information Center (CNNIC) which is a branch of the country’s Ministry of Industry and Information, 788 million...

opentoexport.com

How exporters can use content marketing to reach international customers

People want to do business with people they know, trust & like – not logos, or brands. Content marketing is an effective way for export businesses to reach international markets and connect with people. It enables you to tell your...

lyntonweb.com

Best Practices for Localizing an International Inbound Marketing Campaign

Localizing international marketing for each area you target is a must, not just to avoid poor sales. Failing to localize can result in a huge waste of time, effort and money, while running the risk of irreparably harming brand reputation by...

cmswire.com

Found in Translation: A Global Customer Experience

If you have eight seconds to get a customer’s attention, asking them to read content they can’t understand will fail you every time. Did you know that 87 percent of customers who can’t read English won’t buy products or services...

mc-insights.com

How to Get Your Multicultural Marketing Right

Reaching today’s multicultural customers requires some serious, culturally intelligent marketing. To earn customer trust and to be competitive in today’s marketplace means being culturally in-tune. The brands that are succeeding with Hispanic and African American customers are not only hiring...

pinoybisnes.com

Content Marketing: Five Ways to Leverage it for International Companies

Regardless of what you and your company do, content marketing is the perfect fit for hitting the international market. These five methods are proven to support companies big and small through international success.

masterword.com

What Is Your ‘Going Global’ Communication Strategy?

In today’s connected world, businesses are no longer limited by geographic boundaries or (most) political borders. Whether yours is already an established global brand, or you are just starting to build your ‘going global’ strategy, effective communication with your existing...

xplanation.com

5 reasons to have your website translated

Are you still thinking about getting your website translated? 

With your website translated, you will be able to approach a global audience.

Read on to discover five good reasons to get started:

idslogic.com

Expand Global Reach With Multilingual Site

As the internet continues to grow, it has become a default means for individuals to search for information, goods or services. Building an effective web infrastructure to reach out to global audience is essential for business growth. Today, businesses with...

globalmarketingprofessor.com

Bad Global Branding in 2017

The nature of today’s market is characterized by a consumer base and society that is interwoven and ultra-connected. Organizational information and brand image can be instantly communicated the world over. Although this can prove to have a positive impact on...

hallaminternet.com

7 Tips for Successful International Link Building

Creating content that is relevant and valuable is essential for earning quality local links and driving your international SEO strategy. It’s also critical to learn from established competitors to arm yourself with opportunities. This comes with embracing local communities, so be sure to...

rws.com

Proving the ROI of Localization

In this episode of Globally Speaking, hosts Michael and Renato invited Chris Englund, Senior Manager of Localization at HubSpot, to share his insights and experience on how a well-known global B2B brand handles localization.

theegg.com

Best Practices for SEM Landing Pages in Japan

To construct a conversion-oriented Japanese landing page for Google AdWords or Yahoo! Promotional Ads, you should have a good understanding of content, UX designs, and other characteristics that are commonly used on a webpage in Japan.

...

myventurepad.com

5 Common Challenges Businesses Face With Translation

Reaching past cultural boundaries and language barriers in today’s global marketplace poses a major challenge for business owners. Translation is frequently not enough. Localization, adapting site content to local audiences, is also needed. In a way, translation is an integral...

bizfluent.com

Importance of Cross Cultural Communication in Business

As the business world becomes increasingly global, the need for effective cross cultural communication is essential. Cross cultural communication in business plays a vital role in building international customers, employee relations and business partnerships. Cross cultural communication in business requires...

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