International Digital Marketing Resources Library

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ebrary.net

International Pricing Strategies

International pricing is often considered the most critical and complex issue in international marketing. When talking about the price of a product, it is important to notice that it is a sum of all monetary and non-monetary assets the customer...

bizfluent.com

Pros & Cons of Global Marketing Strategy

With the Internet bringing customers from around the world to even the smallest business, thinking globally can have a number of benefits for your organization. While a global marketing strategy has the potential to significantly expand your business, international trade...

vocalinkglobal.com

Transcreation: Translation + Creativity

Transcreation is a language industry buzz word that may sound a little intimidating. But really, it’s a pretty simple concept. Transcreation is Translation + Creativity. What do we mean by this? “Translation” is transforming text from one language to another. Transcreation is...

cmswire.com

Top 5 Pitfalls to Avoid When Scaling an International Startup

Building a startup is tough, whether in San Francisco, Rio de Janeiro or post-Brexit London. It gets far more complex when that growth includes scaling the company internationally. Managing growing pains is compounded by distance, language, culture and the unfamiliar.

...

textappeal.com

Global Marketing Strategies in the Sharing Economy. The Good, The Bad and The Ugly

The global nature of the sharing economy has allowed sharing economy companies such as Airbnb, Uber, Couchsurfing and others to establish a marked presence in international markets. The success of these companies can be largely attributed to the global marketing strategies they...

translatorstudio.co.uk

Website Translations: the Perfect Contact Us Page

Website translations involve more than just agreeing a price with a translator. There are lots of details involved in creating an effective localized website. If you can get your website translation right first time, you’ll save hassle and money later...

bizfluent.com

The Pros and Cons of Going Global With a Business

There are many factors to consider when deciding whether to take all, or a portion of your business, global. The world is more interconnected than ever before, and only shows signs of becoming more so as time moves on. Because...

slator.com

In-Context Translation: The Missing Piece for Continuous Software Localization

Multinational companies need their software to scale with them in their efforts towards globalization. The equation is straightforward: when a company goes global, its software needs to be localized for the new markets the company enters, both for software used internally...

unitedlanguagegroup.com

What Makes A Successful Global Brand?

It seems that wherever you go, these brands have a strong presence and a large share of the consumer market. Although most companies start out in one country (or, on a micro level, in the founder’s garage), many have expanded to...

onlinelibrary.wiley.com

"Global Marketing Strategy" in: Wiley International Encyclopedia of Marketing Online

A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at coordinating a company’s marketing efforts in markets in these countries. A GMS does not necessarily cover all countries but...

asianabsolute.co.uk

5 Reasons Why You Need a Multilingual Website

The internet is almost always the first tool you’ll reach for when searching for goods or services. With the rapid spread of mobile technology, the business or information that you’re looking for is only a couple of taps – or...

textappeal.com

7 Things to Consider When Adapting Your Message to the Russian Market

This post is about the use of the Russian language to persuade Russian speakers to use your services or buy your products.

motionpoint.com

Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?

When it comes to marketing to U.S. Hispanics, you may already be on board with reaching them in their preferred language. But there’s another translation question you must consider if you want to win over B2B customers:

Do you use Spanish...

globalmarketingprofessor.com

Social Media Marketing in International B2B business

We all know that Social Media Marketing is nothing new but for international B2B business. In the year of 2018, social media marketing is a notable powerful way for businesses of all sizes to reach prospects and customers. Most social media...

cmswire.com

How Mature is Your International Marketing Strategy?

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language...

en.advertisercommunity.com

Advertising in Germany: 5 Ways to Capture the Online Opportunity in 2018

Advertising in Germany can be a challenge - especially for non-German companies who are not familiar with the nuances of German consumer expectations. Here are some of the most important factors to consider when advertising in Germany, compiled from our local...

ithemes.com

WooCommerce International: Take Your Shop Global

Why wouldn’t you take WooCommerce international? By going global, you’re tapping into a major source of potential growth for your store, which ultimately means more revenue.

blog.stepes.com

Returns on investment (ROI): making sure localization is worth it

When measuring ROI, you should focus on both on maximizing the efficiency of the localization process itself as well as setting metrics for calculating final impact.

globallyspeakingradio.com

Podcast: Why is Global Branding So Hard? And So Worth It?

Branding is one of the most common concepts in marketing, but it's also one of the hardest to define. And when you consider branding from a global perspective, it's even far more complex. In fact, there is no universal approach...

croud.com

Going Global: The Challenges and Opportunities of International Marketing

It’s important to first have a thorough understanding of the advantages and potential hurdles you will need to overcome when looking into expanding overseas.

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