International Digital Marketing Resources Library
It's as simple as this: Global customers won't buy what they can’t read. And they won't read what they can't find. Here are some tips to make sure your keywords don't get lost in translation.
If your startup is based in the U.S., you can wait longer to go international, but make sure you build the foundation for your future expansion, like localizing your code and website.
Startups nowadays compete from the very beginning in international markets and expand their products. An essential ingredient of global success is translation. Translation and localization open doors to enter international markets and reach a global audience
Zoom session with three awesome experts, Jan-Willem Bobbink (Netherlands), Laurent Bourrelly (France) and Jaydip Parikh (India), to discuss trick and challenges of building and international SEO strategy.
Building an international team is no easy feat. But while these brands in particular have the resources for global content, doing so yourself is far from impossible.
Have you ever thought about what it takes to build a strong digital presence in multiple countries? Following SEO best practices and getting your website to rank highly in your home country can be hard enough, but branching out to...
A recent McKinsey study estimated that 1.8 billion people will enter the consuming class by 2025, annually spending $30 trillion. With broader internet availability, buyers will have better access to businesses all over the world — businesses just like yours....
There is tremendous potential for growth when you open your online business up to a global market, but be aware of the initial legwork involved. It may seem daunting, but once you’ve done your research and thoroughly outlined your operations...
Globalisation is no longer an obscure term reserved for academics: it is a very real and ever growing phenomenon affecting most people and businesses all over the world. In the digital arena, this means that a company's website also needs...
Internationalization is an essential part of development, and it has to be incorporated into the framework you're using from the very start.
If you have dreams of expanding your business beyond the borders of your native market, you are in luck. The internet has come along and changed everything. It has made it possible to turn even a small online business into...
Imagine potential customers are searching in their native language and will not even find you in the first page of the search engine results.
Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning
Back in 2012 I held a conference talk about international and multilingual SEO and was thankful that Johannes gave me some great data from the Toolbox. At the end of last year,