International Digital Marketing Resources Library

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dmnews.com

JetBlue: Found in Translation

MotionPoint, a Florida-based global technology solutions vendor, may be best known for its digital translation service. That's what got JetBlue's attention. "The immediate challenge was that many of the customers in our airport locations were Spanish speakers," Miller says. And...

greatleadershipbydan.com

Going Global? Choose Your Country Wisely

You will often need to factor in the tolerance of a language in the country if localization cannot be budgeted for. For example, you will most likely want to localize a product for Japan from English before you localize a...

thecontentwrangler.com

Should marketing content be translated or localized?

Content cannot cross the language barrier without some degree of transformation in message and meaning. The extent of the transformation depends on the connotative aspects of the message. Marketing content is packed with connotative nuances reflecting the cultural perceptions of those who...

marketingweek.com

Four tips to launching ecommerce sites abroad

All brands like to believe that the world is their oyster, and that global expansion is easier than ever thanks to the growth of online channels and the crumbling barriers to international trade. Yet expanding into new territories also brings...

searchenginejournal.com

International SEO: It’s Not About YOU

Most posts on international SEO will delve into the technical differences that you need to put into place to succeed outside of your primary market. And while there are things that need to be done, you can read about them elsewhere (here’s more...

brandquarterly.com

A Localized Global Marketing Strategy

Finding the balance between standardization and localization of the web content is one of the preeminent dilemmas that companies face when tapping international markets. Many times companies, either due to lack of coherent global marketing strategy or for cost/efficiency reasons...

welocalize.com

Welocalize case study of Wizz Air website relaunch in 38 countries

Welocalize worked with Wizz Air to develop a scalable localization strategy, developing source materials in English and delivering translated and fully tested web content into 23 languages for all platforms, including mobile. The re-launch of the website included a new...

phraseapp.com

21 IOS Localization Traps To Avoid In 2017

iOS localization is not as complicated as it looks. With the right team and the right tools, you can conquer global markets. The most important thing is to spend less time thinking about it and more time acting on it...

letstalkpayments.com

How Did the Top European Retailers Win Leadership in the Region?

In 2016, the shopping experience is an important part of success in the retail business. Top retailers provide the most wholesome, easy and smooth purchasing experience across channels and follow a customer-centric approach in building a sustainable business. But what does...

business2community.com

Why Localization is More Than Just a Buzz Word

Localization is far from new, although the term may seem foreign to you. If you studied a business degree at college, it probably came under the umbrella of global marketing. Companies large and small have been adapting their products to...

blog.sdl.com

Pyramid Analytics: Supporting Global Growth With Localization

How can quality localization help SMBs enter, sustain and grow their businesses internationally? In this four-part blog series, sponsored by SDL, we interview SMBs to learn why international markets are key to their growth goals, and how centralized language localization...

eseller.net

Marketing to international audiences

To grow your business overseas you need to follow all the steps you would undertake to reach them in your domestic market – and that means marketing to them. But marketing to international audiences is a tough proposition. So how...

phraseapp.com

How To Do IOS Localization On A Small Budget

iOS localization will rise to the top of any product manager’s to-do list. Why? Because localizing your iOS app will allow your business to gain access to growing markets all over the world. From Asia, to South America, Eastern Europe and...

blog.sdl.com

5 tips for selling in international markets

Going global might seem a daunting task for many retailers. Having a great product is a good start but is not enough to compete on today’s international stage. What retailers often struggle with during their global efforts is turning their...

phraseapp.com

9 Steps To Get Your Website Localization Started

If you’re in the throes of rolling out your website to a global audience, you probably know a little (or a lot) about website localization. And if you’re tasked with the job of making your site more appealing to customers...

resources.pcapredict.com

Global Gateways

Multinational companies, with multilingual and country-specific websites often face the challenges of producing a global gateway front page, directing the customer to the “local” page most applicable to them.  As with all aspects of international business, a system based on...

welocalize.com

The Phenomenon of Transcreation in Localization

The rate at which digital marketing continues to shrink our world is perhaps matched only by the rapid growth of transcreation used to develop global messages for multilingual audiences around the world.

What exactly is transcreation and what problems does it...

phraseapp.com

12 Reasons Why Software Localization (L10n) Is So Dang Hard

Are you about to embark on your software localization (L10n) voyage? Or perhaps you’re already in the middle of assigning locales and hreflang to your internal pages. Whatever stage you’re at in your project, there will be a few moments...

tech.co

5 Reasons Why Startups Should Consider Website Localization in 2017

Given their opportunities to go global and thrive in every corner of the world, website localization has become important for startups. As language is one of the major barriers for businesses, thriving in geographical markets requires implementing local languages in the marketing...

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