International Digital Marketing Resources Library

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k-international.com

Can’t I just use Google Translate?

The process of taking your message, breaking it down to its constitute parts, understanding the external influences in region, applying the relevant legislation and putting it all back together in another language remains a complex one. Don’t rely on a...

flagsarenotlanguages.com

ISO language codes and country codes don't mix

Confusing language and country codes is one pitfall of using flags to represent languages: another is the added onus of having to ensure you’re actually using the “right” flag (and determining the “right” flag is also full of pitfalls).

...

tradeready.ca

How can an SME ensure a successful launch into global markets?

The world of trade has matured, and countries that were decades behind have become sophisticated competitors. 

In this new global reality, the proven road to growth is to develop global value chains, establish autonomous foreign affiliates, and become an integrated part...

thinksem.com

3 steps to a successful international digital marketing strategy

With all this 3 steps you can establish content, social and link building strategies for your target markets by becoming a real local player, which leads to increasing and ultimately profitable results.

Now is your time to build an international digital marketing strategy!

...

blog.webcertain.com

How To Implement A Marketing Strategy For The Italian Market

The Italian culture is full of all kinds of images, many of which are also used in advertising and in marketing. It is important to be aware of what these are, together with their connotations, as using the wrong one...

tradeready.ca

FACE OFF: Buy Local VS Buy Global

Buy Global: Wikipedia on Local Purchasing: 

“The term ‘Buy Local’ has become subject to varying interpretations. While leading advocates of local independent business such as the American Independent Business Alliance say the term should apply only to locally owned independent businesses, some campaigns...

pamdidner.com

Globalization Through Localization

The key part of globalizing content is localization and translation. It’s something which is often overlooked by the headquarters marketing team. In addition, localization and translation require budget and resources, if you want to do it right. The reality is...

tradeready.ca

Five steps to sell more in the global marketplace

Ask yourself how can you be the leader in your industry, working together with your leader customer to reach the realization of a worthy predetermined ideal, because that’s what you and/or your customer decided to do, deliberately.

...

apptamin.com

How to Localize Your App to Get More Users

To localize your app, you need to adapt it to a country and its language.

To do this includes the translation of your narrative, using the correct date and time formats, and providing the correct keyboard (Apple provides 50 international keyboards).

...

verbaccino.com

What it Takes to Build a Truly Global Business w/ Anna Schlegel

Anna N. Schlegel is the author of Truly Global: The Theory and Practice of Bringing Your Company to International Markets. Published in August 2016, this new book provides an insider’s perspective of how large companies expand into foreign markets, and how they successfully...

moz.com

The Guide to International Website Expansion: Hreflang, ccTLDs, & More!

Growth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If...

brandquarterly.com

Digital Listening Is Expected – Global Understanding Is Required

Digital is global by nature, not by default. This could be the mantra or the one-line manifesto for leaders having to deal with digital globalization today.

Any digital property can give a business and a brand the needed global presence to...

yoast.com

Metadata and SEO part 3: social, internationalization and more

We’ll describe why metadata like hreflang declarations are a necessity if your business serves multiple languages and/or countries.

simultrans.com

12 Best Practices for Information Security Software Localization

Ready to localize your Information Security software for a global market?  After working on eSecurity applications for decades, SimulTrans has developed this list of best practices to avoid pitfalls and ensure a successful international release.

phraseapp.com

Why You Should Focus On IOS Localization

It’s the best environment for beginning your localization project as it’s less challenging than Android. Not to mention that you won’t have to figure out how to make changes and apply your learning on two platforms at once! You can...

finextra.com

How to Effectively Sell Your App to International Audience

The app developers are always on the search for high quality and engaged users, which is achievable as you sell your app in the international markets. There are many hurdles of the likes of language, culture, Return on Investment(ROI) and...

talenteconomy.io

Anna Schlegel: How to Take a Company Global

It used to be that expanding a business globally was reserved for mature public companies looking to take their domestic success to new markets. But nowadays, thanks to exponential growth in technology, many new businesses start out global. Still, for...

phraseapp.com

Beginner’s Guide To App Localization For The Chinese Market (Part 2)

Welcome to our second part of our beginner’s guide to app localization for the Chinese market. 

phraseapp.com

Beginner’s Guide To App Localization For The Chinese Market (Part 1)

App localization is on everyone’s to-do list for 2017. Why? Because it’s increasingly proven itself as an effective way of gaining market share and sales globally. No matter where your app localization starts, get it right for the Chinese market...

appdevelopermagazine.com

Mobile language localization now available from Smartling

The Smartling Mobile Delivery Network solves what traditionally has been a problematic interdependency between mobile app release cycles and translated content updates, for the first time enabling developers, translators, and localization professionals to work independently of each other. 

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