International Digital Marketing Resources Library

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upwork.com

Ultimate Localization Guide for Startups and Small Businesses

At latest count, the number of internet users is about 3.5 billion every single day. That’s almost half of the world’s population online and potentially awaiting to buy your product. Or does it? While not everyone will naturally be able to buy...

searchlaboratory.com

Geotargeting tips: how to make sure your site ranks in its target country

Geotargeting is the method of determining the location of a site visitor and delivering relevant content through their IP, Wi-Fi or GPS data. This article examines how different factors can aid the site to rank in its target country.

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marketingdonut.co.uk

Market and sell overseas

Expanding into overseas markets can offer exciting growth prospects. But marketing and selling overseas is a demanding undertaking. You need to plan your strategy, including deciding whether to sell directly or involve local partners. Understanding each market and building relationships are...

educba.com

International Marketing vs Global Marketing (10 Differences)

We can understand that these two terms sometimes sound similar to most people most of the time but actually they are not. They aren’t analogous by any means. 

unitedlanguagegroup.com

Global Marketing Guide: Japan

A combination of demographics, unique Japanese traditions, and constantly-evolving technologies will determine the strategies your organization should use when launching a new campaign or expanding operations. Here are a few of the top takeaways for marketing in Japan.

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raymondhopkins.net

The Challenge Ahead – Selling in World Markets

The challenges that now lie ahead for U.S. businesses selling in the world market—from slowing markets to regulatory and other barriers—make international trade (i.e., growing our global markets) more crucial than ever to ensuring future international business success.

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motionpoint.com

Portal Websites: The Forgotten Piece of Website Translation

Businesses have long known they must translate their websites to effectively engage and serve customers in global markets. But they often forget that the customer journey doesn’t end there.

For instance, most neglect the secure, personalized website experiences provided by portal...

transfluent.com

Social Media Localization Is a Necessity in Your Global Marketing Plan

It’s not enough to just be aware of or even posting on foreign networks, you must do so in the country’s native language and be aware of cultural cues. By joining foreign social media sites, and posting on social networks...

webinterpret.com

Here’s what made ASOS online store into a global ecommerce giant

In this article we’ll look at ASOS: a British online retailer that got it right. Thanks to a superb global shipping strategy and accommodating international buyers, ASOS has become a truly global business.

blog.lingo24.com

How localisation helps businesses succeed in cross-border e-commerce

Europeans have always looked abroad for better deals: Brits buying wine in Calais, Finns venturing to Estonia for vodka, and Spaniards exploring the exotic offerings of Andorra. While the proliferation and spread of digital channels empowers tech-savvy shoppers to go...

blog.stepes.com

Benefits of entering a new market

Globalization is everywhere around us. A more inter-connected world means more accessibility to products and services around the globe. Everyday more and more businesses are entering new markets, but why? It can not only be a profitable in terms of...

info.moravia.com

How Do Cultural Codes Affect Business? [Podcast]

In this episode of Globally Speaking, Dr. Clotaire Rapaille, the founder and CEO of Archetype Discoveries, talks about how context is essential when identifying what concepts really mean to people in different cultures, and how those learnings change how you...

idmspot.com

Country Selection On The Websites Of The World's Largest Public Companies 2017

IDM team reviewed the first 1000 companies from The Forbes Global 2000 list in order to see what strategies the leading public companies in the world are using to provide internationalized or localized versions of their websites to their end...

textappeal.com

Global SEO: 5 Top Rules for Better SEO

To overcome international search engine and social media challenges, marketers must become familiar with overall best practices and then drill down to become an expert. Here is the foundation you will need to take a brand’s message worldwide:

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economist.com

How Martin Luther has shaped Germany for half a millennium

Luther’s “subcutaneous” legacy keeps popping up in surprising places. Germans, and especially Lutherans, buy more life insurance but fewer shares than others. And everywhere they insist on conscientious observance of principle and order.

searchlaboratory.com

International SEO – tips for technical website optimisation

In any language, the goal of a fully optimised site is the same: to present content in a convenient and user-friendly manner, and to generate the most relevant search results.

In this article, we provide some guidelines for technical SEO, to help...

nytimes.com

Wal-Mart Finds That Its Formula Doesn’t Fit Every Culture

After nearly a decade of trying, Wal-Mart never cracked the country — failing to become the all-in-one shopping destination for Germans that it is for so many millions of Americans. Wal-Mart’s problems are not limited to Germany. The retail giant...

martinkura.com

How To Choose Multilingual SEO Service Provider

Going global? Then you want to choose an international SEO provider, too. It’s not as easy as it seems, though. Many of them just see an opportunity for financial gain in you, because the more markets, the more money, obviously. How...

akorbi.com

Localization and Maintaining Your Brand Globally

Maintaining the consistency of your brand can be difficult. Even within your own organization, it can be easy to miscommunicate or misinterpret branding ideas and goals. This is as true of large, multi-departmental businesses as it is small startups. When...

codedesign.org

5 Ways to Localize Your Retail Email Marketing Strategy

While tricks like using email verification software remain the same, here are five additional tips that retail businesses can use to improve their email marketing strategy for demonstrable results.

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