International Digital Marketing Resources Library

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pubmatic.com

Think Local, Act Local: How To Market In An ‘International’ Marketplace

The world is getting smaller and more of us are working across borders but crucial differences that really can determine the success or failure of our plans remain. The more we lean local the more we can figure out what...

digitaldoughnut.com

Optimizing Localization RoI

After you have made sure marketing and development are firing on all six cylinders to help generate a positive RoI, you will need to make sure that your merchandizing is up to the job as well. Put it this way...

businessnewsdaily.com

Going Global: How to Expand Your Business Internationally

For most entrepreneurs, building and maintaining a local customer base is one of the first steps on the road to success. Once they have achieved this goal, some business owners feel they're ready to take on the next step: expanding...

support.google.com

Expand Your Business Globally: Google Best Practices

This guide offers best practices on exporting your business to new countries online. It’s about how to identify global opportunities and capitalize on them in AdWords.

tradeready.ca

Two approaches to smarter international marketing: Centralized vs. Decentralized

In some places, the local distributor or sales office had marketing responsibilities, while in others the responsibility rested with the headquarters’ marketing department. There was lots of confusion about who should be doing what, and lots of wasted resources. It...

statista.com

Where 'Made in USA' Has the Best Reputation

Statista's Made-In-Country-Index (MICI) 2017 has shed light on the reputation of products produced in 49 countries (plus the EU) worldwide. In the overall ranking, the U.S. placed in a 'could do better' joint 8th with France and Japan. The infographic below takes...

tech.co

3 Ways to Localize Your Marketing Campaigns

The phrase ‘Think globally. Act locally.’ was coined by environmentalists to get people to strive for a healthier planet by doing meaningful things in their communities. If your business is expanding into other countries, even other regions, it might be...

evolvingseo.com

THE DEFINITIVE STEPS TO INTERNATIONAL SEO & MULTILINGUAL SEO SUCCESS W/ALEYDA SOLIS

Aleyda Solis not only has years of SEO experience but also has a formal background in systems engineering – and shares everything she knows with tons of energy and enthusiasm.

bronto.com

Beyond Borders: identifying global sales in a shrinking ecommerce world

The Internet has opened up a shopper’s paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe — from...

flagsarenotlanguages.com

Iconography for translations: best practice for communicating availability of translated content

While flags are sometimes used to show the availability of translated content, there are many other methods and conventions available — many of which are simpler, more effective and more appropriate.

marketingprofs.com

Localizing Your Website Can Help You Win Customers [Infographic]

If you're doing business internationally, it's important for your website to be available in local languages, according to an infographic released by Day Translations.

Some 70% of the world doesn't speak English, yet 57% of websites contain only English content, the infographic...

portent.com

International SEO Strategy Guide – Plus a Flowchart!

International SEO is a tricky subject, and every brand has a unique situation to consider. While Google provides some very high-level documentation on how to structure your site(s) and implement hreflang, there isn’t a lot of information about how to choose the best approach for structuring your...

welocalize.com

The culturalization of global content: translation and SEO

In today’s global and digital economy, visibility is crucial for success, on a local, national and global scale. This process of localization consists of three parts: translation, culturalization and visibility optimization. Content must be readable, targeted, accessible and searchable

...

level343.com

Multilingual SEO: Do You Need It?

Your site’s doing great in America, Canada and even the UK, but when you decided to reach out to Spain, your efforts were lackluster. What happened to change your site’s incredible impact with English-speaking markets when you sailed into Spanish...

flagsarenotlanguages.com

Bethesda Blog: language or location?

Many sites that use flags to represent languages rely on the subtle implication that a flag will assist users in choosing their language. But the fact that this page is solely dedicated to language selection and only presents users with...

responsivenews.co.uk

13 tips for making responsive web design multi-lingual

Responsive Web Design (RWD) builds on the primary design principle underlying the web’s core usefulness and growth: universality. A content out approach that is device agnostic makes your responsive website future friendly as it will in theory work on any...

cleverbridge.com

Localization 101 – The First Five Steps

Effective localization is imperative to global ecommerce success. But it takes time and resources to expand your international reach. So make sure you have a solid strategy that includes research as the first step.

blog.webcertain.com

International PPC: The 3 Key Aspects

If you’ve ever wondered how international companies coordinate their PPC campaigns, you are not alone. From interviewing several international businesses such as Sixt Rent a Car and Bing on Webcertain TV, we have collected a number of useful pieces of advice...

verbaccino.com

Connecting the Localization and Global Marketing Communities w/ Ulrich Henes

Ulrich Henes has been fascinated by language, cultural differences, and global business since his youth. Originally from Germany, he devoted the first decade of his career to organizing global social-justice campaigns and promoting international human rights issues.

...

flagsarenotlanguages.com

Case study: onefinestay.com and dropdown language selection

First lesson: users appear to have no problem finding translation links in footers. 

Second lesson: perhaps unsurprisingly, language links work very well as language links. 

Third lesson: flags don’t appear to add any extra advantages to this approach.

...

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