International Digital Marketing Resources Library

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moz.com

More than Words: Localizing Your International Content

Zeph takes you beyond the technical implications of international SEO, showing you real life examples of how to leverage your existing content in other languages.

businessstudynotes.com

Must Use Global Marketing Strategies

In this article, we are going to cover up those amazing global marketing strategies that have enabled some of the businesses to grow quickly in a short period of time. Marketing a product globally requires innovative ideas that are filled...

marketingdonut.co.uk

Six tips for selling overseas from your website

The good news about running an ecommerce business in the UK is that much of the expertise that you use to get visitors to check out your site can be used for the international market. In particular, skills in search engine optimisation (SEO)...

croud.com

4 International Marketing Faux Pas and How to Avoid Them

Here we take a look at four common international marketing faux pas – and how to avoid them when launching activity in a new market.

cleverism.com

Global Marketing: Strategies, Definition, Issues, Examples

Global marketing is defined as the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries. Of course, global marketing is more than selling your product or service globally. It is the full...

motionpoint.com

Podcast: Exploring the Promise and Pitfalls of Website Localization

MotionPoint EVP Craig Witt shared insights about the common mistakes marketers make when they try localize website content. 

en.advertisercommunity.com

Six things you should consider before expanding into new markets

To make your website relevant to whoever is visiting it. Getting the payment details, search terms, language, and legalities right is a vital part of gaining your customers’ loyalty, from wherever they are visiting you.

transifex.com

3 Ways to Build an International URL Structure

Here are three ways you can build a robust international URL structure for your localized sites. To make sure that both your content and your URLs are set up properly, we’ve also included the sample format for each.

...

webconfs.com

Never Worry About What to Do About International Marketing Again With These Tips

Taking your company global could be the best thing that’s ever happened to your business. After all, there are billions of people in the world that you can reach with your product if you scale up to an international level. On...

nimdzi.com

Cross Cultural Communication

No matter how different our cultural experiences, our history, our social or our political realities, we somehow still need to find ways to communicate across the oceans that separate us. How do we do this effectively with so many cultural...

asianabsolute.co.uk

Translation vs Localization

Translation and localisation are both useful methods for reaching out to new target markets, but one needs to understand their differences in order to utilise them properly. The former is for conveying meaning accurately, while the latter is for adapting...

powerling.com

The Keys to Creating Multilingual Websites to Grow Your Business

Ccreating multilingual, culturally aware websites are essential to global expansion. However, there are many challenges beyond translation that must be planned for. The good news is that an online presence that is well planned from the outset can be a...

sevenatoms.com

Taking Your Content Global: How To Create An International Content Marketing Strategy

With the global accessibility afforded by today’s technology, it is easier than ever to expand a brand’s presence beyond local borders. Reaching an international audience can help you build a potential customer base and open up new opportunities for growth...

smartling.com

International Marketing – Comprehensive Guide

By keeping a close eye on varying trends in different countries and regions, planning out the best course of action to meet those needs, and following through on the execution, companies can lay a strong foundation for their international marketing...

vocalinkglobal.com

Global English. What Is It and Why Should You Use It?

If you haven’t tried writing in Global English, it’s worth the exercise. Overall, you’ll probably find your writing becomes more clear and concise, and you may even adopt it for documents you don’t plan to translate.

...

blog.stepes.com

The World Needs Agile Translation

Today there is a strong case to be made for agile translation, a term that is rarely mentioned or used in the localization industry. However, agile translation is exactly what the new world economy demands to deliver just-in-time translation solutions...

britishcouncil.org

The English Effect

The impact of English, what it’s worth to the UK and why it matters to the world

theculturemastery.com

How Unmanaged Diversity Will Lead to a Mess in Global Business [The Culture Guy Podcast]

How diversity in the corporate world can be a powerful and success-critical characteristic for any organization that conducts business internationally. “Diverse work environments give people more options and more resources,” says Sophie, and she is quick to point out that...

globalmarketingprofessor.com

Airbnb Master “Glocalization”

Airbnb has built their success by being able to tap into the local markets. Most people who are looking to stay in an Airbnb are looking to get more of a taste of the local flavor versus staying in hotel...

idmspot.com

Popularity of Languages for the Lingual Site Versions Among Companies From Forbes Global 2000

Does the variety of languages used by companies from Global Forbes 2000 correlate with the list of the most popular languages used on the Internet? 

Here are the key findings from our research on multilingual websites' popularity among The World's Largest...

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