International Digital Marketing Resources Library

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bizfluent.com

Factors to Determine an International Pricing Strategy

In an era of globalization, one of the challenges that companies face when selling their products abroad is how to set appropriate prices. Most of the same factors used in setting prices in a single country are taken into account...

searchlaboratory.com

Should I run PPC in foreign languages?

A PPC campaign can allow companies to quickly start advertising and building brand awareness in a foreign market, so we’re frequently asked for advice on how to launch into new markets when a site is only available in English.

...

globalmarketingprofessor.com

What is the Secret to McDonald’s Global Branding Success?

With a product that’s served in over 117 countries, feeding millions of customers every day, McDonald’s branding success is undeniable. The key to McDonald’s branding and marketing success is segmentation and experimentation.

textappeal.com

5 Tips for Launching a Successful Cross-Cultural Marketing Campaign

To successfully have your brand’s voice heard, one must develop the right marketing messages, craft compelling and useful content, build a highly-active and engaged social following, and deploy modern marketing tactics that are capable of driving results.

When a brand makes the move...

globalmarketingprofessor.com

The Internationalization of Huawei

Huawei today maintains a competitive advantage in the equipping of transmission infrastructure, which is the technological heart of the information society. For that, it must deploy its competitive capacities in hardware and software that allow customization in the various national...

bizfluent.com

Five Modes of Entry Into Foreign Markets

When you've made the most of opportunities in your own market, it's natural to think about expanding into new ones. Entry into a foreign country's market can be tricky, though, as you adapt a new culture, new regulatory environment and...

motionpoint.com

How Your Translated Website Can ‘Speak’ to Local Distributors

Any company planning to leverage the channel model in a new global market should prioritize the launch of a comprehensive localized website. This strategy can pay major dividends by driving distributor interest, loyalty, proactivity and efficiency—and empower distributors to help you...

globalmarketingprofessor.com

Master Global Branders: Coca-Cola’s 100 Year Success Story

Industry giant, Coca-Cola, is without question one of the most renowned and identifiable brands the world over. For over 100 years, Coke has proved to be an indisputable market leader and has set the standard for what it means to...

globalmarketingprofessor.com

Global Market Intelligence

In this growing competitive market in the new era with so many technological advances taking place, it is essential for the organizations to keep a track of their competitors in the market. This has proven to be a critical part...

blog.stepes.com

How “Big Translation” changes the way we think about globalization

We need an era of “Big Translation” that leverages our existing technological tools to scale up translation capabilities to a level that actually matches global communication needs. Unfortunately, machine translation systems will be in no state in the near future...

vengaglobal.com

How to Cover Your Legal Bases When Expanding into Foreign Markets

When you decide to tackle new markets and translate your assets, you naturally have your customers in mind first and foremost. You’ll weigh the cost of localizing your content against the benefit of reaching a new market. But in certain...

ebrary.net

International Pricing Strategies

International pricing is often considered the most critical and complex issue in international marketing. When talking about the price of a product, it is important to notice that it is a sum of all monetary and non-monetary assets the customer...

bizfluent.com

Pros & Cons of Global Marketing Strategy

With the Internet bringing customers from around the world to even the smallest business, thinking globally can have a number of benefits for your organization. While a global marketing strategy has the potential to significantly expand your business, international trade...

vocalinkglobal.com

Transcreation: Translation + Creativity

Transcreation is a language industry buzz word that may sound a little intimidating. But really, it’s a pretty simple concept. Transcreation is Translation + Creativity. What do we mean by this? “Translation” is transforming text from one language to another. Transcreation is...

cmswire.com

Top 5 Pitfalls to Avoid When Scaling an International Startup

Building a startup is tough, whether in San Francisco, Rio de Janeiro or post-Brexit London. It gets far more complex when that growth includes scaling the company internationally. Managing growing pains is compounded by distance, language, culture and the unfamiliar.

...

textappeal.com

Global Marketing Strategies in the Sharing Economy. The Good, The Bad and The Ugly

The global nature of the sharing economy has allowed sharing economy companies such as Airbnb, Uber, Couchsurfing and others to establish a marked presence in international markets. The success of these companies can be largely attributed to the global marketing strategies they...

translatorstudio.co.uk

Website Translations: the Perfect Contact Us Page

Website translations involve more than just agreeing a price with a translator. There are lots of details involved in creating an effective localized website. If you can get your website translation right first time, you’ll save hassle and money later...

bizfluent.com

The Pros and Cons of Going Global With a Business

There are many factors to consider when deciding whether to take all, or a portion of your business, global. The world is more interconnected than ever before, and only shows signs of becoming more so as time moves on. Because...

slator.com

In-Context Translation: The Missing Piece for Continuous Software Localization

Multinational companies need their software to scale with them in their efforts towards globalization. The equation is straightforward: when a company goes global, its software needs to be localized for the new markets the company enters, both for software used internally...

unitedlanguagegroup.com

What Makes A Successful Global Brand?

It seems that wherever you go, these brands have a strong presence and a large share of the consumer market. Although most companies start out in one country (or, on a micro level, in the founder’s garage), many have expanded to...

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