International Digital Marketing Resources Library

When localizing a website there are many decisions that seem simple, but can later create unforeseen problems if not properly handled. Here are five of the most common website localization mistakes. Fortunately these are the easiest to correct.

99designs shares their journey of going from a ‘small Aussie company’ to an international marketplace, and everything they learned along the way.

It’s no secret that German exports are highly sought after. But Germany imports products too! France is Germany’s 2nd biggest supplier, followed by the Netherlands. Germany is actually an important export market for many of its European neighbors. There are lots...

A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant...

Expanding your business to international markets is no easy feat. While going abroad is a great way to grow your sales, especially when you’ve hit a wall in your home market, it also comes with a host of risks and...

Localizing your website is a positive step on the way to going global. But it’s also a complicated process to undertake in-house and fraught with pitfalls if you don’t do your research. Taking care to avoid the mistakes listed above...

If you are like half of all US eCommerce retailers, you only sell in the US. You could be missing out on a terrific growth opportunity in international eCommerce. ECommerce is king in South Korea and China. China’s eCommerce market...

1. If you are the leader in your domestic market, how do you take your brand international?

2. Start-ups, small businesses, major accounts: which strategies will help you land international customers?

3. How do you leverage a clear, strategic message to accelerate...

Translating your website as you prepare to enter a new market is a complicated project. As such, it can easily become overrun with mistakes and missteps. But before you can fix these issues, you’ve got to recognize them. We’ve identified seven...

In an era of globalization, one of the challenges that companies face when selling their products abroad is how to set appropriate prices. Most of the same factors used in setting prices in a single country are taken into account...

A PPC campaign can allow companies to quickly start advertising and building brand awareness in a foreign market, so we’re frequently asked for advice on how to launch into new markets when a site is only available in English.

With a product that’s served in over 117 countries, feeding millions of customers every day, McDonald’s branding success is undeniable. The key to McDonald’s branding and marketing success is segmentation and experimentation.

To successfully have your brand’s voice heard, one must develop the right marketing messages, craft compelling and useful content, build a highly-active and engaged social following, and deploy modern marketing tactics that are capable of driving results.

When a brand makes the move...

Huawei today maintains a competitive advantage in the equipping of transmission infrastructure, which is the technological heart of the information society. For that, it must deploy its competitive capacities in hardware and software that allow customization in the various national...

When you've made the most of opportunities in your own market, it's natural to think about expanding into new ones. Entry into a foreign country's market can be tricky, though, as you adapt a new culture, new regulatory environment and...

Any company planning to leverage the channel model in a new global market should prioritize the launch of a comprehensive localized website. This strategy can pay major dividends by driving distributor interest, loyalty, proactivity and efficiency—and empower distributors to help you...

Industry giant, Coca-Cola, is without question one of the most renowned and identifiable brands the world over. For over 100 years, Coke has proved to be an indisputable market leader and has set the standard for what it means to...

In this growing competitive market in the new era with so many technological advances taking place, it is essential for the organizations to keep a track of their competitors in the market. This has proven to be a critical part...

We need an era of “Big Translation” that leverages our existing technological tools to scale up translation capabilities to a level that actually matches global communication needs. Unfortunately, machine translation systems will be in no state in the near future...

When you decide to tackle new markets and translate your assets, you naturally have your customers in mind first and foremost. You’ll weigh the cost of localizing your content against the benefit of reaching a new market. But in certain...