International Digital Marketing Resources Library

In an era of globalization, one of the challenges that companies face when selling their products abroad is how to set appropriate prices. Most of the same factors used in setting prices in a single country are taken into account...

A PPC campaign can allow companies to quickly start advertising and building brand awareness in a foreign market, so we’re frequently asked for advice on how to launch into new markets when a site is only available in English.

With a product that’s served in over 117 countries, feeding millions of customers every day, McDonald’s branding success is undeniable. The key to McDonald’s branding and marketing success is segmentation and experimentation.

To successfully have your brand’s voice heard, one must develop the right marketing messages, craft compelling and useful content, build a highly-active and engaged social following, and deploy modern marketing tactics that are capable of driving results.

When a brand makes the move...

Huawei today maintains a competitive advantage in the equipping of transmission infrastructure, which is the technological heart of the information society. For that, it must deploy its competitive capacities in hardware and software that allow customization in the various national...

When you've made the most of opportunities in your own market, it's natural to think about expanding into new ones. Entry into a foreign country's market can be tricky, though, as you adapt a new culture, new regulatory environment and...

Any company planning to leverage the channel model in a new global market should prioritize the launch of a comprehensive localized website. This strategy can pay major dividends by driving distributor interest, loyalty, proactivity and efficiency—and empower distributors to help you...

Industry giant, Coca-Cola, is without question one of the most renowned and identifiable brands the world over. For over 100 years, Coke has proved to be an indisputable market leader and has set the standard for what it means to...

In this growing competitive market in the new era with so many technological advances taking place, it is essential for the organizations to keep a track of their competitors in the market. This has proven to be a critical part...

We need an era of “Big Translation” that leverages our existing technological tools to scale up translation capabilities to a level that actually matches global communication needs. Unfortunately, machine translation systems will be in no state in the near future...

When you decide to tackle new markets and translate your assets, you naturally have your customers in mind first and foremost. You’ll weigh the cost of localizing your content against the benefit of reaching a new market. But in certain...

International pricing is often considered the most critical and complex issue in international marketing. When talking about the price of a product, it is important to notice that it is a sum of all monetary and non-monetary assets the customer...

With the Internet bringing customers from around the world to even the smallest business, thinking globally can have a number of benefits for your organization. While a global marketing strategy has the potential to significantly expand your business, international trade...

Transcreation is a language industry buzz word that may sound a little intimidating. But really, it’s a pretty simple concept. Transcreation is Translation + Creativity. What do we mean by this? “Translation” is transforming text from one language to another. Transcreation is...

Building a startup is tough, whether in San Francisco, Rio de Janeiro or post-Brexit London. It gets far more complex when that growth includes scaling the company internationally. Managing growing pains is compounded by distance, language, culture and the unfamiliar.

The global nature of the sharing economy has allowed sharing economy companies such as Airbnb, Uber, Couchsurfing and others to establish a marked presence in international markets. The success of these companies can be largely attributed to the global marketing strategies they...

Website translations involve more than just agreeing a price with a translator. There are lots of details involved in creating an effective localized website. If you can get your website translation right first time, you’ll save hassle and money later...

There are many factors to consider when deciding whether to take all, or a portion of your business, global. The world is more interconnected than ever before, and only shows signs of becoming more so as time moves on. Because...

Multinational companies need their software to scale with them in their efforts towards globalization. The equation is straightforward: when a company goes global, its software needs to be localized for the new markets the company enters, both for software used internally...

It seems that wherever you go, these brands have a strong presence and a large share of the consumer market. Although most companies start out in one country (or, on a micro level, in the founder’s garage), many have expanded to...