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95% of the World's Consumers Live Outside the United States

Let’s put the world’s buying power to work in the American economy. Let’s Stand Up for American Trade and Jobs.

Markets Outside Our Borders Represent:




9 Tips for Doing Business Globally

Get an Early Start "The first rule of thumb is to start thinking globally early," says Allen Adamson, managing director of the marketing firm Landor and author of BrandSimple. The sooner you begin to do business abroad, the sooner you'll be able...


Get Ready for China's New Brands

Businesses around the world need to sit up and take notice of the new wave of Chinese companies that have reinvented themselves for global markets. What makes these companies different from their older peers of even a decade ago? And what...


How Asahi Premium Beverages Is ‘Localizing’ Facebook And Instagram Campaigns

When it came to local marketing for Asahi Premium Beverages, the Japanese beer and soft drink company, the company typically relied on traditional mediums such as printed signage, umbrellas, and giveaways, says John Kelly, National On Premise Group Business Manager.



The World’s Largest Economies in 2050

The United States has been the world’s largest economy for a long period of time, but those dynamics are quickly changing as China, India, and other emerging markets gain momentum. Investors should be cognizant of these global changes and position...


Machine translation vs. human translation. Who wins?

The scope of machine translation is expanding all the time. From Google and IBM, to recent internet furore over Ili, translation technology is advancing and expanding exponentially. Machines and translation have been cooperating for some time now and this partnership will...


Ultimate Localization Guide for Startups

At latest count, the number of internet users is about 3.5 billion every single day. That’s almost half of the world’s population online and potentially awaiting to buy your product. Or does it? While not everyone will naturally be able to buy...


Six Reasons Why You Need a Global Web and SEO Strategy

A strong international web presence containing useful, unique content that has been optimized for all local markets makes a good global web and SEO (search engine optimization) strategy. Being mobile-friendly helps too when you are reaching out on the worldwide...


The Logic of Localizing into African Languages [Podcast]

Technology and trade are both expected to skyrocket in Africa over the next decade. And by 2050, Africa’s population is projected to be double what it is today.

More importantly, by mid-century, Africa will be a vital, highly diverse, and sprawling...


7 Top Marketing Campaigns That Failed To Translate Globally

Translation industry has become so competent that many Marketing Campaigns That Failed To Translate are still struggling. There are many reasons behind why companies fail and succeed in various instances of time. It is like the better you communicate with...


Official Languages

There are six official languages of the UN. These are Arabic, Chinese, English, French, Russian and Spanish. The correct interpretation and translation of these six languages, in both spoken and written form, is very important to the work of the...


Reach More Clients in 2018 with Website Localization

As 2018 stretches out before us, it is a good idea to settle your website localization plans and goals. When you have defined your objectives, you'll be more confident of achieving success.

It does not matter if you are enhancing your...


The fundamentals of standardizing global marketing strategy

The increase in world trade, an increasing integration of the world’s major economies, and the onward march of globalization, will mean that decisions on standardization and adaptation of marketing strategies will continue to be an important issue for academic research...


30 Top Social Media Sites to Market Your Small Business Locally

The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate...


Things to Keep in Mind When Designing blog for a Global Audience

Every day more and more businesses realize how important it is to catch up with world globalization and it is even more important you should be ready for localization if you are serious and determined to reach your goals.

Here are...


What Are The Best Practices in Creating Spanish Versions of Websites?

We talk about best practices for creating Spanish versions of websites. Discuss what you need to do before getting started, whether translating content is better than creating new content in a different language, and what to keep in mind when it...


Unlocking the Global Marketplace in 2018 with International SEO

The continued digital momentum towards local and hyperlocal search engine optimization (SEO), driven in no small part with the adoption of voice search and home assistants (including personal search speakers), has led to a shift in focus towards the local...


Capturing Your Brand Voice in Any Language

Global companies put a lot of time, effort, and money into developing and defining their corporate brand voice.

The creative process—often involving external agencies, marketing managers, brand managers (digital as well as analog), sales managers, and c-level executives—can be long and...


Want To Know The Language Of The Future? The Data Suggests It Could Be...French

French isn't mostly spoken by French people, and hasn't been for a long time now. The language is growing fast, and growing in the fastest-growing areas of the world, particularly sub-Saharan Africa. The latest projection is that French will be...


New Tech Makes Translating Content Easy—But It’s Still Not Enough

Is the future of translation happening today? Absolutely. But is it happening in a way that benefits content marketers? Yes and no.

Increased expectations for multilingual content means that brands may discover global audiences that are more excited to engage than...