• Podcast
  • Video
  • Book


The Power of Color In Doing Business Across Cultures

Colors play a very important role when it comes to business networking (online and in person). It is very important for you to understand the effect that colors have on people and to make sure that your colors give a...


P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing

"The days of general audience and general marketing are gone. People want to see themselves, and to see brands with points of view – that is what is going to connect with people."  Marc Pritchard, P&G


Localization: Profit Generator or Cost Element?

Is localization considered a money eater or a money gainer? Where does localization reside in the profit and loss (income) statement? Is there a return on localization investment? How effective can an international business be without globalization?



The Evolution of Interpretation [Podcast]

Sometimes immediate interpretation is important: at a conference, a government proceeding, a trial.

But simultaneous interpretation (also known as live interpretation) is historically difficult across geographies because of a lack of technology and a lack of qualified resources in each country. 



How to Use Hreflang for a Multilingual Website

When planning your online international expansion and deciding on target markets, you also need to consider how you’re going to target them.

From experience, there are four main ways in which the URL structure can reflect internationalization:



5 ways to improve international e‑commerce success with SEO, UX and CRO

For e-commerce businesses that want to expand to several markets, a localised online experience can make all the difference. Proper localisation helps you to ensure your website is turning as many visitors as possible into buyers. Every time you lose...


Multilingual websites: single or multiple domains?

If you’re planning a multilingual website, it’ll pay to think carefully about whether to have one or multiple domains. This article offers guidance to help you decide, from the perspective of translation practicalities and cost.


Global Media Content Strategy (Part 1) Creative Strategy + Transcreation = Global Media Content

Marketing media practitioners are confronted with creating insightful and impactful strategies for clients’ global branding objectives, whilst being challenged to deliver content that’s linguistically and colloquially in sync with the respective target markets around the world.

In the past, every media agency...


The International Entrepreneur – International Expansion: Organic or Acquisition?

You may be asking yourself if your approach to international expansion is the right one. Should you grow organically by the strength of expanded international sales? Or would the right company acquisition in the local market be a shortcut that...


Brazilian Portuguese Localization for the Brazilian Market

Brazil is a huge market with plenty of potential for international companies, but do not just request for Portuguese localization. It has to be Brazilian Portuguese localization. Although Brazil is in Latin America, where Spanish is traditionally spoken, Brazil is...


When should your startup expand into international markets?

Startups from countries with a population of less than 50 million go international twice as fast as startups from countries with a population of more than 50 million: 1.4 years as opposed to 2.8 years.

Smaller countries need to think internationally from...


Transcreation Examples: the Good, the Bad and the Ugly

Transcreation is a bit of a buzz word at the moment. But, if you sell in more than one language it’s a powerful tool. It can boost your sales. It’s more than just translation. It’s more than just copywriting.



Localization Strategy Guide – Cultural Dimensions of Brazil

With a population of over 200 million, Brazil will still draw global companies—but with the recession, that consumer base can be tough to crack open, and localization is essential, both for products and business connections.


Transcreation: when do you need it?

You are committed to moving into a foreign market, and are being asked if you need straight translation or transcreation, but you are uncertain of which route to take. Indeed, you aren’t entirely sure what transcreation is, let alone when...


Mistakes to Avoid When Going Global

In today's interdependent world economy, globalization must be approached with great thought, care and tenacity. Yet many companies march into foreign markets with a Napoleonic mindset, trying to force their way into a win, when they really need develop effective...


Cause-Related Marketing in International Business: What Works and What Doesn’t?

It is highly likely that international businesses would encounter management myopia, unless the contemporary social and cultural changes and trends affecting consumer (and other international stakeholder) behaviour, competitive market forces and overall market dynamics around the globe are proactively reflected...


The Top Marketing Tactics of Global Brands

Marketing is one of those areas of business and entrepreneurship that is often the most misunderstood: Everybody thinks they’re good at it but very few get it just right! Everyone knows that a good marketing strategy promotes products and services...


10 Key Questions to Ask Before Selling Internationally

Before companies make the decision to start selling abroad or to broaden their international presence, experts suggest they seek to answer the following 10 basic questions first.


Why You Need to Localize

There are many companies who cater solely to their own language. That is, they only provide products and services in their native tongue, whether that be English, Spanish, French, Chinese, or any of the arguably thousands of living languages spoken...


Growth of Branding in China

Looking at this journey, it seems the pace is just getting faster and faster. We won’t be surprised to witness an acceleration in the transformation of the brands that surround us, with new brands developing in almost all categories. We...