This week in international marketing: What is GILT | Designing for International Markets | International SEO | Country's 2nd Spoken Languages | World Wealthiest Countries

by Julia Litvin

1. What is GILT? Definitions of key translation industry terms

GILT is an acronym used within the language services industry to refer to the set of processes and strategies involved in the design, development and rollout of products or services intended for the global marketplace: Globalization, Internationalization, Localization and Translation.

However, the exact definition and scope of each of these terms is the subject of some debate among language industry professionals. We aim to shed some light on these terms and explain the complex relationships and interdependencies that exist between the various processes and strategies.

Source: What is GILT? Definitions of key translation industry terms

2. Cultural Blind Spots in UX

Since more and more of our products and services are being used in global markets we need to think about how our designs are interpreted in different countries beyond a one to one language translation.

Different cultures vastly differ in how they consume information. Knowing this, if we’re working on products and designs that serve a broader international market, we need to be aware that our cultural biases stand in the way of creating products that effectively serve this larger market.

Designing for international markets means designing for cultural nuances.

Source: Cultural Blind Spots in UX

3. International SEO – Reaching a Global Audience

WWW – World Wide Web – the clue’s in the name. The internet is truly global and as such so is the audience. So how can businesses utilise this global appeal and how can they reach beyond their original customers? These are the questions that this eBook will answer as we look at international search engine optimisation (SEO) and the benefits of utilising a multinational strategy. 

SEO is the process of increasing your website visibility online by helping more users find your business and reach your website based on their searching habits. International SEO is the branch of search that focuses on increasing your visibility in different international markets and the targeting of global users and not just local ones.

Source: International SEO – Reaching a Global Audience

4. This Map Shows Each Country's Most Widely Spoken Second Languages

This remarkable map was created by MoveHub, a site dedicated to expats all over the world. Using data from the CIA on the most commonly used languages in each nation, these travel fans decided to develop a second language map representing nearly every country or state, from Alaska to Kenya. 

Overall, the final results are not very surprising. English takes the lead as the most common second language in 55 different countries – far ahead of French, spoken in 14 countries and Russian, spoken in 13.

Source: This Map Shows Each Country's Most Widely Spoken Second Languages

5. These are the wealthiest countries in the world

Some of the smallest countries in the world continue to dominate the list of the world's richest countries, an analysis by Global Finance Magazine shows.

The ranking was published in February 2017 and based on data from the International Monetary Fund.

The magazine ranked the world's countries according to their gross domestic product (GDP) based on purchasing power parity (PPP) per capita.

Source: These are the wealthiest countries in the world

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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