This week in international marketing: Website Globalization | SEO Tips | Chinese UX | Q&A with Expert

by Julia Litvin

1. 12 Steps to Website Globalization 

Whether you are trying to launch a multilingual website to expand your products and services into new global markets or increase your company's global operational efficiencies by developing multilingual extranets and intranets, website globalization is a requirement to make either a reality. You must translate (globalize) your website to empower your web presence to effectively communicate, conduct and complete international ecommerce.

In order to truly translate a website into other languages, you may need both internationalization (I18N) and localization (L10N) services.

Source: 12 Steps to Website Globalization

2. Quick SEO Tips: How To Use International Targeting To Get More Website Traffic

The International Targeting function that Google provides to all website owners within its Search Console utility, is an often overlooked and rarely mentioned tool, that lets you tell Google which country or countries you want your website to rank highest in.

Once you've given Google your list of target countries, they'll then give you a little ranking boost in the search results for all the countries you've specified. 

It won't be a huge jump, but it can certainly be enough to make a difference to your bottom line.

Here is the post where is outlined how you can make use of Google's international targeting function to help your website rank higher in the specific country or countries which are most valuable to you.

Source: Quick SEO Tips: How To Use International Targeting To Get More Website Traffic

3. The Truth About Chinese Website UX 

Chinese website UX may look bad to the unexperienced eye, but:

-  It works for consumers if they understand the language

-  It may be addressing a demographic that prefers that look

-  It could be tapping into preexisting cultural preferences

-  It might be skewed or influenced by the presence of another channel

When considering how to develop your online presence for China, it’s important to leave any presumptions that western UX is “better” at the border. Chinese UX has evolved over the years to meet the needs of Chinese users, albeit over a contracted timeframe compared to the west. There is wisdom to be discovered by studying the market leaders. Also, market research, identifying buyers, and learning their preferences are critical. Understand the specific requirements of Chinese buyers and the unique characteristics of Chinese UX and use them to your advantage.

Source: The Truth About Chinese Website UX

4. Reaching Growth Goals in International Markets: Q&A with Talia Baruch 

Just as with any industry, digital tech companies taking their products and services global are bound to see some challenges in international markets. Considering translation and localization is our forte, this topic is all too familiar—but nevertheless, we wanted to know more about how companies are successfully growing within international markets.

Here is an interview with Talia Baruch, Founder and CEO of Yewser, who lead International Product and Global Growth at LinkedIn and SurveyMonkey, and stories about her experience with everything from success stories to missed opportunities.

Source: Reaching Growth Goals in International Markets: Q&A with Talia Baruch

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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