This week in international marketing: Technical ISEO | Export to Germany | Global vs Domestic | Global Marketing Expert

by Julia Litvin

1. The core pillars of technical international SEO

Thinking of marketing to customers in another country, or who speak another language? Even if you’re familiar with SEO (search engine optimisation) in your domestic market, international SEO opens up some new issues you may not have considered.

This article offers an overview of the technical aspects of SEO you’ll need to handle for effective international online marketing. There’s a lot to think about and research when establishing an international web presence. 

Source: The core pillars of technical international SEO

2. Exporting to Germany - Market Overview  

Do you want to export to Germany? The International Trade Administratio (ITA) proposes to start by using its Country Commercial Guide, a trusted resource for companies at every level of exporting experience. Their guides are produced by trade experts at U.S. embassies and consulates and provide insights into economic conditions, leading sectors, selling techniques, customs, regulations, standards, business travel, and more. 

Source: Exporting to Germany - Market Overview

3. Global Marketing vs Domestic Marketing: 3 Things to Know

Revenue streams thrive on effective, targeted marketing. When it comes to domestic sales, many companies have well-established channels and brand positioning that deliver above-average returns. But for those on the cusp of worldwide growth or looking to improve their fortune in markets outside their home country, the task of going global is daunting to say the least.

When comparing international marketing vs domestic marketing, however, three crucial insights can help you ensure advertising dollars are well-spent and campaign efforts are well-received.

Source: Global Marketing vs Domestic Marketing: 3 Things to Know

4. Interview with an Expert Global Digital Marketer: Pam Didner

If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play.

Experts from Moravia's blog had the chance to talk with Pam Didner whose consulting business is centered around creating global marketing strategies and refining marketing processes. She spoke to them about how global and local teams should collaborate closely, what to do with user-generated content, and how to measure global campaigns.

Source: Interview with an Expert Global Digital Marketer: Pam Didner

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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