This week in international marketing: Russian & Ukrainian | Business Expanding Globally | Most Powerful Economies | Translation Tools

by Julia Litvin

1. Localization Languages: Russian And Ukrainian, Or Why Localize Only Into FIGS?

While deciding on the languages for localization is primarily dictated by specific data such as visitor demographics in Google Analytics and is best done by employing SEO specialists from target geographies, there are other important factors that shouldn’t be overlooked.

And while major European languages such as English, German, French, Spanish, and Italian are mainstays of localization, other languages are quickly growing their online presence potentially opening new opportunities for businesses.

The Russian Internet, combined with the Ukrainian, is the largest in Europe with over 100 MILLION INTERNET USERS. This is not counting countries neighboring Russia, where people speak Russian as a second language (roughly 100 million people).


Source: Localization Languages: Russian And Ukrainian, Or Why Localize Only Into Figs?


2. Before You Expand Your Business Globally, Read This 

For a newcomer with global ambitions it can be really hard to understand local markets and navigate entrenched territorial networks.

The two qualities entrepreneurs need when expanding internationally are a mind open to possibilities, and a healthy dose of realism. Understanding the barriers to entry in each market – whether cultural, regulatory, or simply a lack of a personal network – will save money otherwise spent on a more fragmented globalization approach.

Source: Before You Expand Your Business Globally, Read This


3. These will be the 32 most powerful economies in the world by 2050

By 2050, the world is likely to have changed drastically from what we know now, and the planet's economic and financial landscape will be no exception.

A report from professional services giant PwC looks at which economies around the world will be the biggest and most powerful in 33 years time.

Source: These will be the 32 most powerful economies in the world by 2050


4. 18 Open Source Translation Tools to Localize Your Project

Localization plays a central role in the ability to customize an open source project to suit the needs of users around the world. Besides coding, language translation is one of the main ways people around the world contribute to and engage with open source projects.

There are tools specific to the language services industry that enable a smooth localization process with a high level of quality. Categories that localization tools fall into include:

Source: 18 open source translation tools to localize your project


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.