This week in international marketing: ​Multilingual SEO Guide | International UX Research | Monetizing Global Content | The End of Cheap China

by Julia Litvin

1. Multilingual SEO: Translation and Marketing Guide 

To succeed with a multilingual website it’s essential to: 

- Target keywords with sufficient search volume to make it worthwhile 

- Use a CMS and website structure that let Google easily index all the content on your site 

- Localize and optimize the content as you translate it 

- Market your website with an international link building campaign targeting high quality unique links

That's all the secret behind a good multilingual SEO, which will help your business reach a bigger audience.

In this article you can find one of the SEO guides, which can be fully applied to a multilingual website.

Source: Multilingual SEO: Translation and Marketing Guide

2. 6 Tips for Better International UX Research

Accessibility and economic growth means an unprecedented potential for selling products and services around the world. It also means that to be successful you’re going to have to take UX global as you strive to create experiences that live up to the expectations of whole new groups of unfamiliar users.

Here are 6 ideas to help you get the most out of your international UX research and maximize the ROI of that research:

Source: 6 Tips for Better International UX Research

3. International Content: Monetizing Global Content Assets and Measuring Success 

The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content.

This research, conducted by Econsultancy in partnership with Lionbridge LLC, is based on a sample of more than 270 executive-level marketers across a variety of international businesses. Respondents' organizations reported an average of $1 - 5 billion in 2016 revenue.

The report explores ways in which high-performing organizations govern their international content to improve global brand positioning and increase revenue. The survey contrasts leaders' methods with those of the mainstream to give the reader a better understanding of successful approaches to global content management, and the challenges those taking these approaches encounter.


Source: International Content: Monetizing Global Content Assets and Measuring Success

4. The End of Cheap China

China going from cheap manufacturing to being involved in the enormous set of trends that encompass cultural, economic and social changes that the country has experienced in the last decades.

China affects the world directly and indirectly, and has a massive impact on our future. Obviously, there are certain people who see China as a huge threat, but, it is also clear that for many other people, China is a great opportunity.

Source: The end of cheap China

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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