This week in international marketing: Hreflang Using | Marketing Localization | Localization Errors | Interview With Expert John Yunker

by Julia Litvin

1. Use hreflang for language and regional URLs

Many websites serve users from around the world with content translated or targeted to users in a certain region. Google uses the rel="alternate" hreflang="x" attributes to serve the correct language or regional URL in Search results.

Here are some example scenarios from Google expert where rel="alternate" hreflang="x" is recommended:

Source: Use hreflang for language and regional URLs


2. 7 Top Localization Errors And How to Avoid Them

These are just seven of the most common localization errors that companies make when they decide to go global. But there are many more, and you’ll likely discover new ones for yourself.

Half the battle is going into localization with your eyes open and making sure you’re prepared. If you put in the ground work and are sure to avoid the above localization errors you’ll be on your way to global success.


Source: 7 Top Localization Errors And How to Avoid Them


3. Localize Your Marketing to Increase Conversions of Your Global Customers

Once you have localized marketing, you can move further down the chain. If you have local numbers for leads to call, you should have local people on the other end to help them through the decision. You should then have a product that is easy to use in their language so they can get the highest possible value and succeed with your product.
By localizing your marketing site you can open yourself up to the global market of billions, and help an entirely new cohort of customers succeed.

Source: Localize Your Marketing to Increase Conversions of Your Global Customers


4. How to take a website global: An interview with web globalization expert John Yunker

John Yunker, co-founder of Byte Level Research and author of the new book, Think Outside the Country, is considered the expert on web globalization. Over the past decade, he has helped hundreds of companies and organizations improve their global websites and processes.

Here are excerpts from an interview with him where he shares insights and tips on how to attract a global audience to a website.

Source: How to take a website global: An interview with web globalization expert John Yunker


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.