This week in international marketing: Logo Localization | Global-Ready Retailer | Content Internationalization | Outsourcing Tips | International SEO Guide

by Julia Litvin

1. Logo localization: Adapting global logos for new markets

What core brand values do you want your global logo to convey and retain, in all of its market-specific iterations? This is important to nail down because it may dictate how you go about logo localization. 

Be sure to familiarize yourself with each target locale’s cultural values since these will play a crucial role in how you adapt your logo. Images, colors and symbols can have drastically different meanings across cultures. If you’re contemplating significant change to your logo, consider transcreation.

Source: Logo localization: Adapting global logos for new markets

2. How to Be a Global-Ready Retailer [Infographic]

Retailers are always on the hunt for innovative ways to reach their customers and enhance online shopping experiences. Digitally savvy consumers are a tough crowd, challenging brands to forget what they knew about retail conventions. In response, many retailers have found success by employing a wider variety of digital channels. 

Best of all, becoming global-ready is faster and easier than you think. Cloud technology, global experts, and self-service tools make multilingual omnichannel capability accessible to everyone.

Source: How to Be a Global-Ready Retailer [Infographic]

3. Writing for an International Audience

When you write for the Internet, you write for the whole world. But how should your organization make sure that its content is easy to understand, helpful, and appropriate for an international audience? There are ways to tweak your writing in English to make it is easier to translate, and there are content strategies that help connect your organization to specific international audiences. 

Source: Writing for an International Audience

4. International Business Podcast – Outsourcing Tips For International Business

A quick global business podcast which discusses some basic outsourcing tips that may help you in your next international endeavor.

Source: International Business Podcast – Outsourcing Tips For International Business

5. International SEO Guide & Tools by Aleyda Solís

Aleyda is an International SEO Consultant, a blogger, author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker.

In her guide she highlights several important points that are quite useful for your international SEO process.

Source: International SEO Guide

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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