This week in international marketing: Largest Economies in 2050 | Internationalizing Software | Social Media for German Market | Globalization & Translation for Businesses

by Julia Litvin

1. The World’s Largest Economies in 2050 

The United States has been the world’s largest economy for a long period of time, but those dynamics are quickly changing as China, India, and other emerging markets gain momentum. Investors should be cognizant of these global changes and position their portfolio to avoid home-country bias through increased international diversification, as well as hedging against potential geopolitical risks that may arise from these power struggles.

Source: The World’s Largest Economies in 2050

2. 5 Tips for Internationalizing Software the Right Way

If only global expansion was as simple as direct language translation! Developers know there is more to internationalizing software than the nuances of the user-facing copy. Between code adaptations and tricky characters, it pays to take the right steps toward software internationalization before releasing it into the international market.

Source: 5 Tips for Internationalizing Software the Right Way

3. The Ultimate Social Media Guide for the German Market 

Social Media guide for Germany in a nutshell: What you need to know for your marketing 

- In general, Germans remain reluctant to use social media. Don’t expect to get the same results from your social media campaigns as in other markets 

- Younger people are more active, their favorites being Snapchat and Instagram

- Facebook has the biggest reach of all social networks in Germany, across all age groups 

- For recruiting, consider using Xing, the German rival of LinkedIn

Source: The Ultimate Social Media Guide for the German Market

4. Correlation Between Globalization And Translation Theory FOR Businesses 

A business can’t even think of neglecting the importance of translation in globalization to succeed in foreign economy. One must understand its impact on business to maintain stability across economy of different languages.

Language has been the major challenge for all the companies so far. The problem is not the finance, but how to formulate effective communication that could make brand sell more and more goods in less amount of time.

Source: Correlation between Globalization And Translation Theory FOR Businesses

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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