This week in international marketing: Japanese Web Design | Translation & Localization Trends 2018 | African Languages | Global Power City Index

by Julia Litvin

1. Why Japanese Web Design Is (Still) the Way It Is 

Anybody who visits Japanese websites will be struck by their loud banners, dense text, multiple columns, lots of tiny images, and an overall busy, crowded look. There are many articles explaining the reasons for this phenomenon, and also there is something deeper that continues to keep Japanese web design this way despite years of progress.

The short answer would be: It’s a cultural thing. Let's delve a little deeper into what the culture is behind the clutter.

Source: Why Japanese Web Design Is (Still) the Way It Is


2. 7 Trends Marketers Need to Know About Translation and Localization in 2018

New research shows that marketers are investing more in localizing their content for international audiences - here’s why.

When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the total amount that companies invested in translation and localization increased from $26 billion in 2010 to $38 billion in 2015.

Why does localization matter so much to companies these days? Localization - the process of adapting a product or content to a specific locale or market - can make or break a company’s success abroad. It differentiates brands that communicate effectively with international markets from other brands that remain foreign and inaccessible to international audiences. Dedicated investment in content that speaks an audience’s language and aligns with their cultural norms can help companies win new market share around the world.

Source: 7 Trends Marketers Need to Know About Translation and Localization in 2018


3. Top 5 African languages for doing business in Africa 

Not only is Africa the second most populous continent in the world with over one billion people, but it is also home to the highest linguistic diversity in the world, with over 1500 different languages.

Here you can find the top 5 African languages to know when doing business on the continent or enjoying tourist destinations and experiencing diverse cultures on the continent:

Source: Top 5 African languages for doing business in Africa


4. Global Power City Index 2017 

Given the global competition between cities, the Global Power City Index (GPCI) evaluates and ranks the major cities of the world according to their “magnetism,” or their comprehensive power to attract creative people and business enterprises from around the world.

“Global Power City Index 2017 Summary” uses figures and charts to clearly introduce a city’s power through the lens of 6 functions (Economy, R&D, Cultural Interaction, Livability, Environment, Accessibility) covered in the Function-Specific Ranking, as well as through the viewpoint of 5 urban actors (Manager, Researcher, Artist, Visitor, Resident) in the Actor-Specific Ranking.

The research results of the past 10 years should serve as valuable data to help us understand the challenges faced by cities around the world, as well as what makes them appealing. Report's authors from the Institute for Urban Strategies, The Mori Memorial Foundation hope that the GPCI can assist many people in the formulation of urban policies and corporate strategies.

Source: Global Power City Index 2017


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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