This week in international marketing: International Social Media Mistakes | Local Content Strategy Guide | Language Switch Design | Mobile Development's Location

by Julia Litvin

1. Five International Social Media Mistakes You Should Never Make 

The right strategy for your business will depend on the countries you’re targeting, the kind of audience you’re aiming for, and what you actually want to achieve. It also depends on what you’re using social media for—whether marketing campaigns, brand building, driving engagement, customer service, or a mixture of all of these.

In this article you can find five common mistakes with the global social practice, that will at best make you look awkward, and at worst, can seriously damage your brand.

Source: Five International Social Media Mistakes You Should Never Make

2. The Nifty Guide to Local Content Strategy and Marketing

Content is everything around you. It all tells a story. If you don't have a plan for how that story is being told, then you might not like how it turns out. In the local world, even your brick and mortar building is a piece of content. It speaks about your brand, your values, your appreciation of customers and employees, and can be used to attract organic visitors if it is positioned well and provides a good user experience. If you just try to make the front of a building look good, but don't back up the inside inch by inch with the same quality, people will literally say, "Hey man, this place sucks… let's bounce."

Source: The Nifty Guide to Local Content Strategy and Marketing

3. Designing a language switch: Examples and best practices 

Building a global SaaS product isn’t easy. You have to localize your product, translate your website, and make sure that everything’s still up and running.

And there might be a major interface problem, which looks like a tiny thing at first but is actually something to think about a little longer. How can you visualize the option to change languages so that your global audience can choose which language they want to use?

In this article, you’ll find everything you need to know when it comes to designing a language switch for your application or website, including some examples and best practices.

Source: Designing a language switch: Examples and best practices

4. Where in the World is Mobile Development?

We’ve often found that popular languages, platforms and technologies differ across cities and countries as well.

There is explored in this post where mobile development happens, and what these countries might have in common. Authors looked at Android and iOS, and poured one out for Windows Phone. 

Source: Where in the World is Mobile Development?

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.