This week in international marketing: International Digital Marketing Strategy | A Key to Understanding Japan | Domain Extension | Summary by Language Size

by Julia Litvin

1. 3 Steps to a Successful International Digital Marketing Strategy

Aleyda is the founder of Orainti, an international SEO and mobile marketing consultancy company. Listed in Forbes as one of the Top 10 Online Marketers to Follow in 2015, Aleyda is definitely one to keep your eye on!

Here you can find Aleyda Solis's explanations from her 2015 MnSearch Presentation about how to effectively establish and run a successful international digital marketing strategy.

Source: 3 Steps to a Successful International Digital Marketing Strategy


2. East-West Rivalry: A Key to Understanding Japan

Japan Inc. A monolithic society with people of the same ethnicity, sharing the same language, the same values, and wearing the same business suits. That might be your image of Japan, but take a closer look and you’ll see a gaping crack right down the middle.

Did you know that everything from cuisine to comedy, and even which side of the escalator people stand on, can be divided into East (東) and West (西)?

Source: East-West Rivalry: A Key to Understanding Japan


3.How to Choose a Domain Extension for Your International Web Properties 

Many ecommerce or content websites with mass appeal have a global audience, even if they are intending to focus on just one country. However, depending on your product or content you might want to go the extra step and intentionally target international users. The decision to focus your site on an international audience is a big leap forward and there are many logistic and technical complexities to work through.

In addition to issues around language choices and translations, there are also some big SEO and brand requirements, including exactly what domain to use for your international presence.

Source: How to Choose a Domain Extension for Your International Web Properties


4. Summary by language size | Ethnologue

Ethnologue is the most authoritative resource on world languages, trusted by academics and Fortune 500 companies alike. 

The source summarizes the distribution of languages in the world by number of L1 speakers. There can be found an information about the categorization the languages by the number of digits in their population of first-language speakers; the number of living languages within the specified population range; the total population of all the languages in the given range category; the percentage of the total country population and the number of countries in the world in which the language is established.


Source: Summary by language size


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.