This week in international marketing: International SEO | Guide to Market Penetration | Website Localization | 11 Tips for Digital Marketers | Marketing to Spanish Speakers |

by Julia Litvin

1. 5 Cost-Saving Tips for International SEO 

Building and running a well-oiled website doesn’t come cheap.

Having multiple global websites could cost you loads of $$$.

How can you possibly manage and optimize all these websites!?

Before you pull out all your hair, read these five cost-saving tips for international search engine optimization.

Source: 5 Cost-Saving Tips for International SEO

2. The Complete Guide to Market Penetration

What is Market Penetration?

Market Penetration is a business growth strategy in which a company executes initiatives to expand the customer base for its products and services within a certain market space. Market penetration can be both a measurement, and a projection of how successful newcomer businesses have been, or will be, against the established competition.

Source: The Complete Guide to Market Penetration

3. Website Localization: Why Is It Important and How to Do It Painlessly

The global markets require content that anyone can understand, which is why website localization is necessary. It is not only cost-effective, but it can also be a time-saver, since processes are optimized and automatized. It can also be a way to connect with your customers and build strong relationships with them.

Source: Website Localization: Why Is It Important and How to Do It Painlessly

4. Eleven Things Digital Marketers Get Right When They Go Global

When you’re going global, translating your campaigns is a given—global marketers don’t even give this a second thought anymore. But the problem is that too many brands are getting the rest of it wrong.

How do you regularly and successfully engage with your worldwide customers, on their terms? We’re happy to share our experience, boiled down to these eleven tips.

Source: Eleven Things Digital Marketers Get Right When They Go Global

5. The Truth About Marketing to Spanish Speakers

The Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines?

Digging into the Pew data shows pretty conclusively that Latinos in the United States are not only using Spanish, but they consider the language a vital part of their lives and their identities — including their lives as consumers. Take a look at these three key takeaways from the Pew study, as you plan your marketing efforts for 2018.

Source: The Truth About Marketing to Spanish Speakers

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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