This week in international marketing: International Audience | Attract Global Sales | Social Media Across Cultures | Web Localization

by Julia Litvin

1. 6 Ways to Tap Into an International Audience 

If you’re running a business online, your customers can be anywhere. That opens up a world of possibilities (literally), but how do you tap into the market outside your hometown?

The big thing is, obviously, to do your research and figure out how you can add value to customers in the countries you want to target. But there are lots of little things you can do as well to make your business more accessible to customers around the world.

Source: 6 Ways to Tap Into an International Audience

2. International Online Marketing Tips to Attract Global Sales

Not too long ago, taking your business global was a daunting prospect requiring massive amounts of work, resources and expertise.  Now, it’s just a few clicks away. 

But while it’s possible to ‘go global’ simply by running an international Facebook ad or translating the copy on your website into a few other languages, in order to be successful with international expansion, it’s important to have the right strategy in place.

Just like your current online marketing plan, your international strategy needs to touch every facet of digital marketing.

Source: International Online Marketing Tips to Attract Global Sales

3. Social Media Usage Across Cultures 

With globalization, we have seen an increase in usage of social media everywhere. Having the ability to reach people worldwide has so many advantages and opportunities. It adds a whole new level to how business can be conducted.

For global marketers and people who want to develop both local and international networks, it is important to determine how people from different countries interact through social media.

Source: Social Media Usage Across Cultures

4. Web Localization: Best Practices and Resources 

Website localization practices can expand a company’s reach and scale up global business activity. In order to create the best user experience possible, it is vital that websites for a specific target locale have all the necessary features to feel “natural” to its users. This is necessary to ultimately increase web visitor retention and conversion rates. In order to be able to create the best navigation experience possible and to truly appeal to costumers in a specific target locale, it is important to not just translate the content but also perform localization and transcreation.

Source: Web Localization: Best Practices and Resources

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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