This week in international marketing: Digital Globalization | Report from McKinsey Global Institute | 6 Steps to Your Successful Business Internationalization | International SEO

by Julia Litvin

1. Transforming Digital Globalization From ‘Cost Center’ To ‘Profit Driver’

The most successful companies globally have gone beyond considering digital globalization as part of their global presence online. They have managed it to enable business operations prior to capitalizing on it to boost profits around the world. It is good food for thought for global marketers and good fuel for international profit engines…

Source: Transforming Digital Globalization From ‘Cost Center’ To ‘Profit Driver’

2. Digital globalization: The new era of global flows

Great research from the professionals team from McKinsey Global Institute (MGI), which is a global management consulting firm that serves leading businesses, governments and non governmental organizations.

"This report contributes to MGI’s mission to help business and policy leaders understand the forces transforming the global economy, identify strategic locations, and prepare for the next wave of growth... 

Current research focuses on six themes: productivity and growth, natural resources, labor markets, the evolution of global financial markets, the economic impact of technology and innovation, and urbanization." 

Article source: Digital globalization: The new era of global flows

Download the Full Report (PDF): Digital globalization: The new era of global flows 

3. How to Start Your International Journey - Part 1 and 2

Google expert Elodie Benoist shares with us her two-part review of the international business strategy.

"To unlock your full potential and drive successful internationalization of your business, learn the 6 steps that will help you spot the right opportunities and define a scalable global strategy that can be localized for each market."

Source Part 1: How to Start Your International Journey

Source Part 2: How to Start Your International Journey

4. International SEO: It’s Not About YOU

Why we need to improve the presentation way of our website for international users? What is International SEO? How to translate content and how to structure multi-location and language sites?

For all these question you can find much useful answers in this article.

Source: International SEO: It’s Not About YOU

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.