This week in international marketing: InfoGraphic | Podcast | Software | Mobile App | Global Marketing Strategy | Interview with author of “Truly Global: ....”

by Julia Litvin

1. Why Localizing your App is Important?

The mobile market is on the rise. Hence, marketing your app in local language to reach out to more audience is really important.

Source: Why Localizing your App is Important?

2. 7 Things Every Translation Management Software Should Have

Your translation management software should work as a single harmonious platform that centralizes every stage of the localization project. It should include key features, such as an API, translation memory, collaboration functions, a context editor and versatile search. What is translation management software and more detailed about the main functions, which it has to include, narrates us Oliver Bock - an international authority on eCommerce, online marketing and modern technologies.

Source: 7 Things Every Translation Management Software Should Have

3. A Localized Global Marketing Strategy

Could companies really standardize customer service, distribution, pricing, and products when global variations in institutions, cultures, and other peculiarities are considered? And why you need to localize your global marketing strategy? In this article Dr. Nitish Singh, a Ph.D. in Marketing and International Business from Saint Louis University, shares with us with his observation and experience. 

Source: A Localized Global Marketing Strategy

4.  Connecting the Localization and Global Marketing Communities w/ Ulrich Henes

President and founder of The Localization Institute, Ulrich Henes, tells us about importance of localization for business, and about how companies could compete more effectively in international markets. He has spent many years for the awareness raising about global marketing and  internationalization issues in the international business.

The Localization Institute organizes industry conferences such as LocWorld, the world’s premier localization conference and exhibition series held in North America, Europe, and Asia the Brand2Global conferences, which are for global marketing professionals; and Round Tables on localization management, localization project management, internationalization, global digital marketing.

Source: Connecting the Localization and Global Marketing Communities w/ Ulrich Henes

5. Why You Should Focus On IOS Localization

The mobile app localization becoming more and more important for your business. The Common Sense Advisory found that 75% of foreign language speakers prefer to buy products online and in apps in their own language. In this article you can acquainted with specification of mobile app localization and learn about Apple's last big updates, that make localizing for iOS easier.

Why You Should Focus On IOS Localization.jpg

Source: Why You Should Focus On IOS Localization

6. Anna Schlegel: How to Take a Company Global

Senior director of global engineering at NetApp and author of “Truly Global: The Theory and Practice of Bringing Your Company to International Markets”, Anna Schlegel, tells us about details of expanding to a new market, common mistakes firms make when they expand overseas. Also she is narrating about the importance of having a globalization team and what types of people are on that team.

Anna Schlegel How to Take a Company Global.jpg

Source: Anna Schlegel: How to Take a Company Global

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.