This week in international marketing: Global Marketing with Pam Didner | Top 9 Languages | Hreflang Tags | Globalized South Korean Companies

by Julia Litvin

1. Global Marketing: A Student’s Questions Answered 

Pam Didner, Content Marketing Consultant, Speaker & Author, answers on a student’s questions about the importance of studying global marketing campaigns for use in United States, the most effective marketing campaign from a different country/culture and the biggest difference campaigns in contrast to the United States.

Source: Global Marketing: A Student’s Questions Answered

2. Top 9 Languages Lo Learn In Upcoming Years - 2017-18 & Beyond

Awareness about the top 9 languages to learn in upcoming year or 2017-18 & beyond, is highly essential for a global entrepreneur. It actually gives you a medium for industrial outgrowth. When a company has to meet global clients it is very necessary to have a good knowledge of the required language. Here will be elaborated about top 9 languages that have identified business on global platforms.

Source: Top 9 Languages Lo Learn In Upcoming Years - 2017-18 & Beyond

3. Add Hreflang Tags to Localize Your Website 

When you start your website localization project, you’ll learn a lot of new terms. One of the most important of these is “hreflang tags.” What are hreflang tags? Hreflang tags tell Google what language you’re using on any given page. This is important so that search engines know to deliver the right language version to the right audience. Website localization is all about delivering an optimum user experience and serving your customers better in all markets.

Creating different language URLs for your website is simple. You just have to know a little bit about coding. Ideally, you’ll have a team of developers behind you who can create hreflang tags each time you localize your website into a new language. But, if you’re experimenting with website localization on your own, there are plenty of resources to guide you. Check out this simple whiteboard video and add hreflang tags to your website with ease!

Source: Add Hreflang Tags to Localize Your Website

4. Analysis and Insight: Are South Korean Companies Really ‘Globalized?’ 

Let's start with a bold statement, that many might not agree with at first: No Korean Conglomerate has achieved globalization yet.

Orit Gadiesh, Chairman of Bain & Company, summed things up quite nicely when speaking at the Davos World Forum in 2015.

"Until now, ‘Globalization’ for Korean firms meant manufacturing in Korea and selling it overseas. However, that model is now facing its limits. In order to be a truly global company, it cannot only remain as a mere exporter of products but a global operator. It needs to have a globalization strategy not only for product development and marketing, but also financing, strategic outsourcing, creating alliances, and talent acquisition as well. You must globalize the mindsets."

Source: Analysis and Insight: Are South Korean Companies Really ‘Globalized?’

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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