This week in international marketing: Global Marketing Trends | Localization Maturity Model 3.0 | Researching International Markets | Influencer Marketing

by Julia Litvin

1. Benchmark Your Globalization Journey Using Localization Maturity Model 3.0

Two months ago Common Sense Advisory (CSA), one of the industry's leader, updated the Localization Maturity Model (LMM) to its current version: 3.0.  It is based on an extensive data collection initiative with 90 global firms in 15 countries –  including 6,657 correlations – to identify how maturity is evolving in five areas: governance, strategy, process, organization, and automation.

This framework can be used to guide and measure your globalization progress at both the team and enterprise levels.

Source: Benchmark Your Globalization Journey Using Localization Maturity Model 3.0


2. Tips for Researching International Markets

This guide will help you develop your approach to selling internationally by finding the right market information quickly and easily.

Source: Tips for researching international markets


3. How to Enter New Global Markets Using Influencer Marketing

If you’re looking to expand your reach beyond domestic markets, you might find that influencers could be your best allies. Whether you’re a professional service or consumer-facing, influencers allow you to introduce your brand in a way that feels genuine directly through the voices your customers trust the most — an invaluable advantage when entering an international market where cross-cultural flubs or language barriers can affect your entry.

Here are five helpful tips for entering a new global market with influencers:


Source: How to Enter New Global Markets Using Influencer Marketing


4. Go Global: Trends and Their Impact on Marketing

Looking around the world, we see digital media consumption and deepening saturation of platforms like social media and video setting the stage for more engaging and precision-guided marketing campaigns. These campaigns could deliver messages with greater relevance while hitting the right emotional triggers that aim to convert high-value audiences on a consistent basis.

Data and analytics will show us the way, but the evolution of technology and digital infrastructures in developing nations, as well as future regulations in developed nations will no doubt steer the course.

A two-part series rounding up some of the top marketing trends by such regions as APAC and LATAM, Middle East, Africa, and Europe.

Source: Go Global: Trends and Their Impact on Marketing – Part 1 of 2

Source: Go Global: Trends and Their Impact on Marketing – Part 2 of 2


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.