This week in international marketing: Facebook Global Pages | Affiliate Marketing | Strategies from Cisco’s Expert | “World English” and “European English”

by Julia Litvin

1. Go Global with Global Pages on Facebook

If you asked any brand what one of their main marketing purposes is, many of them would say “We want to reach internationally”. Nowadays, in the international environment that Facebook provides, working towards such a goal isn’t a problem. So what happens when your brand wants to reach people globally, but they have a different language, different ways of communicating, and are online for different reasons? That’s where Facebook Global Pages comes in. This feature isn’t exactly a novelty, but there are still a number of secrets it hides from users, and it can be a real mystery for some.

What fields or industries would benefit from Global Pages you will be able to find in the article below:


Source: Go Global with Global Pages on Facebook


2. 9 Strategies from Cisco’s Continuous Localization Expert 

Cisco’s Internationalisation Architect and “Chief Localization Evangelist” Gary Lefman realized that nearly all of the development teams he worked with at Cisco had “gone agile”—they were all using the agile development methodology that is fast becoming the industry standard. 

As a result - his version of the much-hyped “agile localization” philosophy, which is known as “continuous localization.” 

From this article we can learn about continuous localization and how it was implemented at Cisco.


Source: 9 Strategies from Cisco’s Continuous Localization Expert


3. Are there standard language codes for “World English” and “European English”

There are standard European English and World/International English language codes that can be used for webpages and some software stacks. These implementations include support for date and number formatting information.

Both languages are well suited for users who want one formatting or the other, but who don’t feel like they have any connection to a nation state. Netizens of the interwebs might feel compleled to prefer International English, or maybe European English if they want sensible formatting that follows international standards.


Source: Are there standard language codes for “World English” and “European English”


4. How affiliate marketing is helping brands go global

Affiliate represents its natural digital marketing bedfellow. With a 25-year focus on honing a transparent, return-on-investment-focused and performance-based payment model, it finds itself in the slipstream of current thinking on how brands want to measure their marketing spend when generating revenue both here and abroad.


Source: How affiliate marketing is helping brands go global


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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