This week in international marketing: Email Marketing Guide | Renaming Brands for China | Marketing Strategy Development | Ethnic Marketing | Steps to Global Expansion

by Julia Litvin

1. International Email Marketing: The Definitive Guide

Many companies face with the challenge, when they look to expand and achieve international growth. Instead of localizing email campaigns, they send the same email to all. 

In this article you can find 8 powerful tips for International email marketing for growing your business.

Source: International Email Marketing: The Definitive Guide


2. How to develop an international digital marketing strategy

In this article author focused on website design, international SEO, international PPC and international social media marketing. She reviewed  the best international practices of each of these areas and some important points, which you need to bear in mind before starting to develop any global strategy.


Source: How to develop an international digital marketing strategy


3. Aibiying and How Brands Reinvent Themselves for China

What are the important renaming practices for China? Which one makes sense for your company to use? Should brand renaming for China be taken for granted? Is it always possible to take the dual adaptation approach, which certainly seems to be perfect thing to do?

A lot of answers and examples you can find in the article below.  


Source: Aibiying and How Brands Reinvent Themselves for China


4. International Business Podcast By International Toolkit – Ethnic Marketing, Part 1

An international market awaits you right here in the USA. Have you thought about the some 38 million latinos in the country? The millions of Asians? This quick fun international business podcast will help you enter and own these local ethnic markets.


Source: International Business Podcast By International Toolkit – Ethnic Marketing, Part 1


5. International Ecommerce: 3 Steps to Global Expansion

If you’re new to the international ecommmerce game, you may want to start small by selling a few items in a few markets. Once you’ve tested some key products and markets and feel ready to expand, you can invest more heavily.

Whatever your starting point, here are three critical areas of planning, along with resources that can help you prepare. 


Source: International Ecommerce: 3 Steps to Global Expansion


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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