This week in international marketing: Country Guides from U.S. DHL | Brilliant Marketing Strategies | Settling Business in US | Digital Media Culturalization | Localization Essentials

by Julia Litvin

1. Country Guides Overview

With U.S. export opportunities growing at a rapid pace, you need to know which countries and markets are the best fit for your business. These country guides provide insight into what opportunities exist and how you can take advantage of them to grow your business international. 

Such guide based on the data from U.S. Commercial Service and includes the information about country's key trade indicators, economic and business environment, top industry export opportunities, trade regulations & customs information, important country government entities and local U.S. support contact (such as U.S. Commercial Service, Country's Embassy in the U.S. or American Chamber of Commerce).

Source: Country Guides Overview


2. 13 Businesses With Brilliant Global Marketing Strategies

To give you an idea of what a great global marketing strategy looks like, we've compiled a list of brands that totally "get it." 

From adapting their social strategies to translate across multiple languages to adjusting their menus to appeal to the cravings of a diverse group of people, these brands are taking positive steps towards creating a solid presence across the globe. 

So if you're looking for inspiration on how to craft a successful international marketing strategy and expand your business' reach, check out these examples from 13 successful companies.

Source: 13 Businesses With Brilliant Global Marketing Strategies


3. Webinar: settling your business in USA 

Beeleev and Cabinet S.Grynwajc are pleased to invite you to their Webinar! Cabinet S.Grynwajc is a "legal companion of French entrepreneurs, start-ups and SMEs in internationalization". In partnership with Beeleev, they will share with the community their expertise on Settling your business in the US. 

For this third session, topics will include:  

- Cultural aspects of market prospection in the US   
- Client demographics 
- Sales lifecycles   
- Commercial usages   
- The US legal culture and its impact on client relations   
- Local contract drafting and negotiation standards   
- The importance of preventative compliance  
- Alternative means of positioning

Source: Webinar: settling your business in USA


4. Cultural Customization Of Digital Media: An Imperative

Customers worldwide are not just looking for a website or digital media which is merely translated. The website or digital media needs to be well localized so as to resonate with its end user’s cultural and functional expectations. From a broad marketing perspective localization basically means adapting market offerings to best meet end user expectations.

Here you can find some broad steps which can help you think more strategically about the overall process of cultural customization of digital media.

Source: Cultural Customization Of Digital Media: An Imperative


5. Localization Essentials by Google

This course - it’s a great opportunity to get specialized knowledge and skills in a still lesser-known field that is becoming increasingly important. This course will open up new business opportunities and it will allow you to change or expand your field of specialization. 

Developers will learn about localization basics and gain an understanding of how to launch applications and products in international markets. This course will also shed light on the potential challenges and issues you might run into, while providing known solutions, and which stakeholders need to be involved in a product launch to make it internationally successful. 

Entrepreneurs and business owners will understand why localization is important for the international expansion and success of their companies, also learning which professionals their companies need to rely on, which technologies to use and how to organize localization processes to launch successful products globally.

Source: Localization Essentials by Google


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.