This week in international marketing: Content Development | Hreflang | Startup Internationalization Tips | App Localization

by Julia Litvin

1. How to Go Global with High Content Volumes 

As your brand grows in this digital-only world, the content you have online explodes as well. It’s your FAQs, product descriptions, customer service content, and user-generated content (UGC) such as product reviews. And since being online means you are inherently doing business globally, the amount of translated content is increasing as well.

To many of you, translating all this content may seem too expensive, too slow, hard to manage and organize or even out of control. Managing the vast volume of content doesn’t have to overpower you if you take a logical approach. Hereare six tips.

Source: How to Go Global with High Content Volumes


2. How to Use Hreflang for a Multilingual Website

Last year SEMrush published findings that 75 percent of websites have hreflang implementation errors. 

If you then layer on top localization and user issues, such as an Arabic website not reading from right to left, this number probably goes from three in four sites having issues to four in five. 

There are a lot of weird and wonderful interpretations and implementations of the hreflang framework.

Source: How to Use Hreflang for a Multilingual Website


3. Tips and Tools Your Startup Can Use to Maximize Your International Business 

The world of digital business is increasingly a world without borders. Any barriers, for example, preventing an ecommerce store in Chicago selling to a customer in Bangalore, or a marketing agency in London hiring a freelancer in Vietnam, are likely to be merely logistical or administrative in nature.

That's a good thing, because if you restrict your business to the country where you're physically located, you could be leaving a considerable amount of money on the table. No matter where your company is based, the benefits of international expansion are difficult to deny.

Source: Tips and Tools Your Startup Can Use to Maximize Your International Business


4. How to Win International Market using App Localization [INFOGRAPHIC]  

The Android app store has 3.8 million apps followed by 2 million apps in the iOS store. Amid such neck stiff competition, how will you differentiate your app from the millions out there?

Here’s a lesser known fact. Even though English is perceived as the most widely spoken language in the world, the surprising fact here is that it is native to only 5% of the world’s population and is actually used by only one-third of the people globally.

Your app users today could be in any part of the world. And while your app may be globally available, it may not necessarily be ready to hit the global market.

Localizing will maximize the reach of your product or service by customizing your app and catering to different users in different regions with varied preferences. It further allows you to go beyond your base and access a global market.

This infographic by iScribblers shows you how to win international market using app localization. 

Source: How to Win International Market using App Localization [INFOGRAPHIC]


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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