This week in international marketing: Build an International Brand | Top Brands URL | Website Internationalization | Designing for a Global Audience

by Julia Litvin

1. How to Build an International Brand

Now that barriers to international trade have come down and the Internet has helped small and mid-sized companies compete on the global stage, building an international brand is a realistic goal for more and more businesses.

The following article will detail what an international brand is, how to build a brand internationally, and how to build brand awareness in new international markets.

Source: How to Build an International Brand

2. Example International Domain and URL Structures of Top Brands  

If you are planning on expanding internationally and want to create translated versions of your site, you’ll have to serve different versions of your site to visitors from different countries. How you set up your URL structures to do this will be important to successfully driving organic traffic through SEO.

Source: Example International domain and URL structures of top brands

3. 5 Key Considerations for Your Firms Website Internationalization

International firms have some extra considerations to make when thinking about their website. It goes beyond merely translating content to different languages. 

Once a firm crosses borders it not only has the same challenges as domestic firms with creating a website that is both functional and effective, but also a specific set of considerations that touch not only the technical management of website and the role of technical teams, but also span areas such as corporate governance, culture, and legal compliance.

Source: 5 key considerations for your firms website internationalization

4. 13 Things to Keep in Mind When Designing for a Global Audience

Opening your business to a global audience is an awesome idea, but it’s important to first consider how your web design will affect that audience based on where they reside around the world. You don’t want to use a color palette or typography that’s going to alienate a good portion of your users nor do you want to use content or language that doesn’t make sense to them. I’d suggest you start with these 12 considerations, and then work on honing your site’s design based on what your own internal research reveals about your global audience.

Source: 13 Things to Keep in Mind When Designing for a Global Audience

This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.

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