This week in international marketing: Asian Markets | Books on Globalization | Global Gateways | Checklist for Expanding Internationally

by Julia Litvin

1. When looking at Asia, look beyond China, Japan and South Korea… by John Yunker

Historically, when a Western company planned its Asian expansion strategy, it primarily focused on three markets (or fewer):  ChinaJapan and South Korea.

Today, any company with eyes on Asian expansion should not limit itself to these three markets. There are many opportunities in the emerging ASEAN countries.

ASEAN stands for the Association of Southeast Asian Nations, and it represents 10 member states that reflect a diverse range of fast-growing and multilingual markets.

Source: When looking at Asia, look beyond China, Japan and South Korea…


2. Global Gateways

Multinational companies, with multilingual and country-specific websites often face the challenges of producing a global gateway front page, directing the customer to the “local” page most applicable to them.  As with all aspects of international business, a system based on good knowledge, well thought through and thoroughly tested, along with a healthy dollop of common sense, will get you a long way.

Many companies automatically forward customers to a local site based on the IP address, which works in a majority of cases.  For those customers for whom that is not the best solution (for example, where they do not speak the language of the local site or where, like me, they have an IP address which does not always resolve itself to the correct region), a clearly visible and accessible way of entering an alternative site via a global gateway is a must.

Source: Global Gateways


3. Ready to conduct business across borders? Read these 10 books on globalization

While there are plenty of books on globalization, these 10 are a great place to start when trying to take your business international. Pick and choose which ones are most relevant to your endeavors, and then sit back, relax and let yourself fall into the world of globalization.

Source: Ready to conduct business across borders? Read these 10 books on globalization


4. Smart Global Ecommerce: The Complete How-To Checklist for Expanding Internationally

It’s great you’ve dominated your company’s country of origin. But are your eyes wide open to the $4 trillion global ecommerce pie? More to the point: do you have a smart global ecommerce strategy?

To guide you through the process of expanding internationally, there were prepared the following checklist that includes everything a business needs to get prepared for smart global ecommerce.

Source: Smart Global Ecommerce: The Complete How-To Checklist for Expanding Internationally


This was our 'best of the week'. Next week we will continue to provide you with the interesting and current news on digital globalization, culture, language, localization and international digital marketing.

Stay tuned.