City Online Marketing: A Review of the Top 25 Global City Websites
In the original article ‘fDi’s Global Cities of the Future 2016/2017’ Singapore retained its title of the Global City of the Future in 2017 followed by London and Dublin. fDi ranked cities based on parameters such as the number of inward Foreign Direct Investment Projects, Economic Potential, Business Friendliness, Human Capital and Lifestyle, Cost Effectiveness and Connectivity to find the top 25 cities.
DesigningIT often stands at the intersection of business metrics, marketing, and technology, so the team was curious how these top 25 cities are doing digital marketing for their cities. In order to find out, the team set out to analyze the 25 websites and social media accounts in regards to their international digital marketing.