Best in International Marketing

We reviewed the first 1000 companies from The Forbes Global 2000 list in order to see what strategies the leading public companies in the world are using to provide internationalized or localized versions of their websites to their global audience.

Our expert team reviewed first 1000 companies from the Forbes Global 2000 list. Only 420 from 1000 companies offer a country selection to their visitors/customers. Their social media were used for this report.

The marketing team at IDM Spot reviewed the first 1000 companies from The Forbes Global 2000 list in order to find out what languages the leading public companies in the world are using on their websites and how the language selection process is designed and implemented.

At IDM Spot, we wanted to find out how the world’s biggest companies are using their websites to cater to a global audience. We manually reviewed 1000 websites from the Forbes Global 2000 list in order to learn what is working and what is failing for enterprise-level companies in their efforts toward digital globalization. This article highlights some of the most common issues that we found during our research.

Below we will talk about the six main pitfalls that appear during localization and review the most common mistakes that world’s biggest companies have made localizing their websites.